Caxton vs Spectrum Print:Which is more popular by branded search in New Zealand?
In August 2026, Spectrum Print had more branded searches than Caxton among christchurch printing companies in New Zealand. Spectrum Print was estimated to have 390 branded searches compared to Caxton’s 10, and held a 28.9% Share of Search versus Caxton’s 0.74%.
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Which is more popular in search, Caxton or Spectrum Print?
Compare Christchurch printing companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spectrum Print, Caxton. The figures are in the table below the chart.
View monthly share of search table
| Month | Copyland | Spectrum Print | Printers Inc | Hilton Press | Caxton |
|---|---|---|---|---|---|
| Oct 2025 | 44% | 23.2% | 22.4% | 9.6% | 0.8% |
| Nov 2025 | 41.3% | 22.3% | 23.1% | 12.4% | 0.83% |
| Dec 2025 | 52.8% | 20.8% | 17.9% | 7.5% | 0.94% |
| Jan 2026 | 50% | 24.4% | 13.3% | 11.1% | 1.1% |
| Feb 2026 | 50.4% | 23.5% | 16.5% | 8.7% | 0.87% |
| Mar 2026 | 48.3% | 29.5% | 14.8% | 6.7% | 0.67% |
| Apr 2026 | 46.7% | 30.8% | 15% | 6.7% | 0.83% |
| May 2026 | 50.4% | 30.1% | 12.2% | 6.5% | 0.81% |
| Jun 2026 | 46.4% | 29.6% | 14.4% | 8.8% | 0.8% |
| Jul 2026 | 45.6% | 29.1% | 14.6% | 9.7% | 0.97% |
| Aug 2026 | 48.9% | 28.9% | 14.1% | 7.4% | 0.74% |
| Sep 2026 | — | — | — | — | — |
How has the Caxton and Spectrum Print comparison changed over the last 12 months?
3 findings
- Spectrum Print was ahead of Caxton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caxton’s estimated Share of Search among christchurch printing companies in New Zealand moved from 0.8% to 0.74%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand moved from 23.2% to 28.9%, and its estimated monthly branded searches moved from 290 to 390.
How did search popularity change for New Zealand christchurch printing companies in August 2026?
1 change
Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand has lost ground for 3 months in a row, from 30.1% to 28.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Caxton’s and Spectrum Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caxton
1 branded search term
- caxton christchurch
Spectrum Print
3 branded search terms
- spectrum print
- spectrum print christchurch
- spectrumprint
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.