How popular isSouthbound Records in search?
In August 2026, there were an estimated 3.7K branded searches for Southbound Records in New Zealand which is up 52.5% over the last 11 months. Southbound Records holds 10% estimated Share of Search among New Zealand record stores and is ranked 3rd of 5 competitors for search popularity.
Real Groovy72.3%Pennylane Records11.9%
Southbound Records10%
Marbecks3.8%- Flying Out1.9%
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Which record stores compete with Southbound Records?
Share of Search by month for Real Groovy, Pennylane Records, Southbound Records, Marbecks. The figures are in the table below the chart.
View monthly share of search table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Flying Out |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 7.2% | 6% | 14.7% | 7.6% |
| Nov 2025 | 70.9% | 8.1% | 6.6% | 6.4% | 8% |
| Dec 2025 | 72.5% | 10.2% | 5.5% | 4.6% | 7.2% |
| Jan 2026 | 68.8% | 11.4% | 7.6% | 4.4% | 7.8% |
| Feb 2026 | 68.1% | 11.5% | 9.5% | 3.3% | 7.5% |
| Mar 2026 | 70.3% | 9.7% | 7.9% | 4.2% | 7.9% |
| Apr 2026 | 65.9% | 10.9% | 11.3% | 4% | 7.9% |
| May 2026 | 70.1% | 9.7% | 7.9% | 4.2% | 8.2% |
| Jun 2026 | 65.2% | 9% | 7.4% | 4% | 14.5% |
| Jul 2026 | 74.5% | 10.1% | 8.3% | 3.9% | 3.2% |
| Aug 2026 | 72.3% | 11.9% | 10% | 3.8% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.3% | 26.6K | +0.15% | -2.2 points | |
| 2, held 2nd | 11.9% | 4.4K | +22.2% | +1.9 points | |
| 3, held 3rd | 10% | 3.7K | +24.2% | +1.7 points | |
| 4, held 4th | 3.8% | 1.4K | +1.4% | -0.1 points | |
| 5, held 5th | 1.9% | 710 | -38.3% | -1.3 points |
72.3%
held 1st · 26.6K estimated branded searches · +0.15% vs prior month · -2.2 points
11.9%
held 2nd · 4.4K estimated branded searches · +22.2% vs prior month · +1.9 points
10%
held 3rd · 3.7K estimated branded searches · +24.2% vs prior month · +1.7 points
4.
Marbecks3.8%
held 4th · 1.4K estimated branded searches · +1.4% vs prior month · -0.1 points
1.9%
held 5th · 710 estimated branded searches · -38.3% vs prior month · -1.3 points
Compare search popularity between Southbound Records and its closest rivals
How has branded search demand for Southbound Records changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Southbound Records in New Zealand rose from 2.4K to 3.7K.
- Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand increased from 6% to 10%.
- Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand peaked at 11.3% in April 2026 and was lowest at 5.5% in December 2025.
- Across the 11 months ending August 2026, Southbound Records rose from 5th to 3rd among record stores in New Zealand.
How did search popularity change for New Zealand record stores in August 2026?
5 changes
In August 2026, Pennylane Records gained estimated Share of Search among record stores in New Zealand, from 10.1% to 11.9%.
In August 2026, Southbound Records gained estimated Share of Search among record stores in New Zealand, from 8.3% to 10%.
In August 2026, Real Groovy lost estimated Share of Search among record stores in New Zealand, from 74.5% to 72.3%.
In August 2026, Flying Out lost estimated Share of Search among record stores in New Zealand, from 3.2% to 1.9%.
Estimated monthly branded searches for Marbecks in New Zealand fell 76.2% over 11 measured months, from 5.9K to 1.4K in August 2026.
How is Southbound Records measured?
Brandwave collects information about searches that people make online using Southbound Records’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- southbound records
- southbound records near me
- southbound records nz
- southboundrecords
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