How popular isReal Groovy in search?
In August 2026, there were an estimated 26.6K branded searches for Real Groovy in New Zealand which held steady over the last 11 months. Real Groovy holds 72.3% estimated Share of Search among New Zealand record stores and is ranked 1st of 5 competitors for search popularity.
Real Groovy72.3%Pennylane Records11.9%
Southbound Records10%
Marbecks3.8%- Flying Out1.9%
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Which record stores compete with Real Groovy?
Share of Search by month for Real Groovy, Pennylane Records, Southbound Records, Marbecks. The figures are in the table below the chart.
View monthly share of search table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Flying Out |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 7.2% | 6% | 14.7% | 7.6% |
| Nov 2025 | 70.9% | 8.1% | 6.6% | 6.4% | 8% |
| Dec 2025 | 72.5% | 10.2% | 5.5% | 4.6% | 7.2% |
| Jan 2026 | 68.8% | 11.4% | 7.6% | 4.4% | 7.8% |
| Feb 2026 | 68.1% | 11.5% | 9.5% | 3.3% | 7.5% |
| Mar 2026 | 70.3% | 9.7% | 7.9% | 4.2% | 7.9% |
| Apr 2026 | 65.9% | 10.9% | 11.3% | 4% | 7.9% |
| May 2026 | 70.1% | 9.7% | 7.9% | 4.2% | 8.2% |
| Jun 2026 | 65.2% | 9% | 7.4% | 4% | 14.5% |
| Jul 2026 | 74.5% | 10.1% | 8.3% | 3.9% | 3.2% |
| Aug 2026 | 72.3% | 11.9% | 10% | 3.8% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.3% | 26.6K | +0.15% | -2.2 points | |
| 2, held 2nd | 11.9% | 4.4K | +22.2% | +1.9 points | |
| 3, held 3rd | 10% | 3.7K | +24.2% | +1.7 points | |
| 4, held 4th | 3.8% | 1.4K | +1.4% | -0.1 points | |
| 5, held 5th | 1.9% | 710 | -38.3% | -1.3 points |
72.3%
held 1st · 26.6K estimated branded searches · +0.15% vs prior month · -2.2 points
11.9%
held 2nd · 4.4K estimated branded searches · +22.2% vs prior month · +1.9 points
10%
held 3rd · 3.7K estimated branded searches · +24.2% vs prior month · +1.7 points
4.
Marbecks3.8%
held 4th · 1.4K estimated branded searches · +1.4% vs prior month · -0.1 points
1.9%
held 5th · 710 estimated branded searches · -38.3% vs prior month · -1.3 points
Compare search popularity between Real Groovy and its closest rivals
How has branded search demand for Real Groovy changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Real Groovy in New Zealand held steady, from 25.9K to 26.6K.
- Across the 11 months ending August 2026, Real Groovy’s estimated Share of Search among record stores in New Zealand increased from 64.5% to 72.3%.
- Across the 11 months ending August 2026, Real Groovy’s estimated Share of Search among record stores in New Zealand peaked at 74.5% in July 2026 and was lowest at 64.5% in October 2025.
How did search popularity change for New Zealand record stores in August 2026?
5 changes
In August 2026, Pennylane Records gained estimated Share of Search among record stores in New Zealand, from 10.1% to 11.9%.
In August 2026, Southbound Records gained estimated Share of Search among record stores in New Zealand, from 8.3% to 10%.
In August 2026, Real Groovy lost estimated Share of Search among record stores in New Zealand, from 74.5% to 72.3%.
In August 2026, Flying Out lost estimated Share of Search among record stores in New Zealand, from 3.2% to 1.9%.
Estimated monthly branded searches for Marbecks in New Zealand fell 76.2% over 11 measured months, from 5.9K to 1.4K in August 2026.
How is Real Groovy measured?
Brandwave collects information about searches that people make online using Real Groovy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- real groovy
- real groovy dvds
- real groovy hours
- real groovy music store
- real groovy near me
- real groovy nz
- real groovy opening hours
- real groovy second hand
- real groovy stores
- real groovy vinyl
- real groovy voucher
- realgroovy
- realgroovy co nz
- realgroovy nz
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Is Real Groovy your brand?
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