Brandwave

Record stores in New Zealand:Which brands are most popular in search?

In August 2026, Real Groovy was the most searched among record stores in New Zealand, with an estimated 26.6K branded searches and 72.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Real Groovy72.3%
  2. Pennylane Records11.9%
  3. Southbound Records10%
  4. Marbecks3.8%
  5. Flying Out1.9%

Follow record stores and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the vinyl and music stores New Zealand music fans buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among record stores in New Zealand, by month

Share of Search by month for Real Groovy, Pennylane Records, Southbound Records, Marbecks. The figures are in the table below the chart.

View monthly share of search table
MonthReal GroovyPennylane RecordsSouthbound RecordsMarbecksFlying Out
Oct 202564.5%7.2%6%14.7%7.6%
Nov 202570.9%8.1%6.6%6.4%8%
Dec 202572.5%10.2%5.5%4.6%7.2%
Jan 202668.8%11.4%7.6%4.4%7.8%
Feb 202668.1%11.5%9.5%3.3%7.5%
Mar 202670.3%9.7%7.9%4.2%7.9%
Apr 202665.9%10.9%11.3%4%7.9%
May 202670.1%9.7%7.9%4.2%8.2%
Jun 202665.2%9%7.4%4%14.5%
Jul 202674.5%10.1%8.3%3.9%3.2%
Aug 202672.3%11.9%10%3.8%1.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Real Groovy

    72.3%

    held 1st · 26.6K estimated branded searches · +0.15% vs prior month · -2.2 points

  2. 2.Pennylane Records

    11.9%

    held 2nd · 4.4K estimated branded searches · +22.2% vs prior month · +1.9 points

  3. 3.Southbound Records

    10%

    held 3rd · 3.7K estimated branded searches · +24.2% vs prior month · +1.7 points

  4. 4.Marbecks

    3.8%

    held 4th · 1.4K estimated branded searches · +1.4% vs prior month · -0.1 points

  5. 5.Flying Out

    1.9%

    held 5th · 710 estimated branded searches · -38.3% vs prior month · -1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among record stores in New Zealand?

In August 2026, Real Groovy was the most searched among record stores in New Zealand, with an estimated 26.6K branded searches and 72.3% estimated Share of Search within this set. Pennylane Records is in 2nd place, 60.3 percentage points behind at 11.9% Share of Search.

New Zealand record stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Real Groovy64.5% → 72.3%74.5%Jul 202664.5%Oct 20251st
Pennylane Records7.2% → 11.9%11.9%Aug 20267.2%Oct 20254th → 2nd
Southbound Records6% → 10%11.3%Apr 20265.5%Dec 20255th → 3rd
Marbecks14.7% → 3.8%14.7%Oct 20253.3%Feb 20262nd → 4th
Flying Out7.6% → 1.9%14.5%Jun 20261.9%Aug 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Real Groovy’s estimated Share of Search among record stores in New Zealand increased from 64.5% to 72.3%.
  • Across the 11 months ending August 2026, Pennylane Records’ estimated Share of Search among record stores in New Zealand increased from 7.2% to 11.9%.
  • Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand increased from 6% to 10%.
  • Across the 11 months ending August 2026, Marbecks’ estimated Share of Search among record stores in New Zealand decreased from 14.7% to 3.8%.
  • Across the 11 months ending August 2026, Flying Out’s estimated Share of Search among record stores in New Zealand decreased from 7.6% to 1.9%.
  • Across the 11 months ending August 2026, Real Groovy’s estimated Share of Search among record stores in New Zealand peaked at 74.5% in July 2026 and was lowest at 64.5% in October 2025.
  • Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand peaked at 11.3% in April 2026 and was lowest at 5.5% in December 2025.
  • Across the 11 months ending August 2026, Marbecks’ estimated Share of Search among record stores in New Zealand peaked at 14.7% in October 2025 and was lowest at 3.3% in February 2026.
  • Across the 11 months ending August 2026, Flying Out’s estimated Share of Search among record stores in New Zealand peaked at 14.5% in June 2026 and was lowest at 1.9% in August 2026.
  • Across the 11 months ending August 2026, Pennylane Records rose from 4th to 2nd among record stores in New Zealand.
  • Across the 11 months ending August 2026, Southbound Records rose from 5th to 3rd among record stores in New Zealand.
  • Across the 11 months ending August 2026, Marbecks fell from 2nd to 4th among record stores in New Zealand.
  • Across the 11 months ending August 2026, Flying Out fell from 3rd to 5th among record stores in New Zealand.

How did search popularity change for New Zealand record stores in August 2026?

  1. In August 2026, Pennylane Records gained estimated Share of Search among record stores in New Zealand, from 10.1% to 11.9%.

  2. In August 2026, Southbound Records gained estimated Share of Search among record stores in New Zealand, from 8.3% to 10%.

  3. In August 2026, Real Groovy lost estimated Share of Search among record stores in New Zealand, from 74.5% to 72.3%.

  4. In August 2026, Flying Out lost estimated Share of Search among record stores in New Zealand, from 3.2% to 1.9%.

  5. Estimated monthly branded searches for Marbecks in New Zealand fell 76.2% over 11 measured months, from 5.9K to 1.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record