Real Groovy vs Southbound Records:Which is more popular by branded search in New Zealand?
In August 2026, Real Groovy had more branded searches than Southbound Records among record stores in New Zealand. Real Groovy was estimated to have 26.6K branded searches compared to Southbound Records’ 3.7K, and held a 72.3% Share of Search versus Southbound Records’ 10%.
Follow Real Groovy vs Southbound Records and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Real Groovy or Southbound Records?
Compare the vinyl and music stores New Zealand music fans buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Real Groovy, Southbound Records. The figures are in the table below the chart.
View monthly share of search table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Flying Out |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 7.2% | 6% | 14.7% | 7.6% |
| Nov 2025 | 70.9% | 8.1% | 6.6% | 6.4% | 8% |
| Dec 2025 | 72.5% | 10.2% | 5.5% | 4.6% | 7.2% |
| Jan 2026 | 68.8% | 11.4% | 7.6% | 4.4% | 7.8% |
| Feb 2026 | 68.1% | 11.5% | 9.5% | 3.3% | 7.5% |
| Mar 2026 | 70.3% | 9.7% | 7.9% | 4.2% | 7.9% |
| Apr 2026 | 65.9% | 10.9% | 11.3% | 4% | 7.9% |
| May 2026 | 70.1% | 9.7% | 7.9% | 4.2% | 8.2% |
| Jun 2026 | 65.2% | 9% | 7.4% | 4% | 14.5% |
| Jul 2026 | 74.5% | 10.1% | 8.3% | 3.9% | 3.2% |
| Aug 2026 | 72.3% | 11.9% | 10% | 3.8% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Real Groovy and Southbound Records comparison changed over the last 12 months?
3 findings
- Real Groovy was ahead of Southbound Records in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Real Groovy’s estimated Share of Search among record stores in New Zealand moved from 64.5% to 72.3%, and its estimated monthly branded searches moved from 25.9K to 26.6K.
- Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand moved from 6% to 10%, and its estimated monthly branded searches moved from 2.4K to 3.7K.
How did search popularity change for New Zealand record stores in August 2026?
2 changes
In August 2026, Southbound Records gained estimated Share of Search among record stores in New Zealand, from 8.3% to 10%.
In August 2026, Real Groovy lost estimated Share of Search among record stores in New Zealand, from 74.5% to 72.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Real Groovy’s and Southbound Records’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Real Groovy
14 branded search terms
- real groovy
- real groovy dvds
- real groovy hours
- real groovy music store
- real groovy near me
- real groovy nz
- real groovy opening hours
- real groovy second hand
- real groovy stores
- real groovy vinyl
- real groovy voucher
- realgroovy
- realgroovy co nz
- realgroovy nz
Southbound Records
4 branded search terms
- southbound records
- southbound records near me
- southbound records nz
- southboundrecords
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.