Flying Out vs Southbound Records:Which is more popular by branded search in New Zealand?
In August 2026, Southbound Records had more branded searches than Flying Out among record stores in New Zealand. Southbound Records was estimated to have 3.7K branded searches compared to Flying Out’s 710, and held a 10% Share of Search versus Flying Out’s 1.9%.
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Which is more popular in search, Flying Out or Southbound Records?
Compare the vinyl and music stores New Zealand music fans buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southbound Records, Flying Out. The figures are in the table below the chart.
View monthly share of search table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Flying Out |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 7.2% | 6% | 14.7% | 7.6% |
| Nov 2025 | 70.9% | 8.1% | 6.6% | 6.4% | 8% |
| Dec 2025 | 72.5% | 10.2% | 5.5% | 4.6% | 7.2% |
| Jan 2026 | 68.8% | 11.4% | 7.6% | 4.4% | 7.8% |
| Feb 2026 | 68.1% | 11.5% | 9.5% | 3.3% | 7.5% |
| Mar 2026 | 70.3% | 9.7% | 7.9% | 4.2% | 7.9% |
| Apr 2026 | 65.9% | 10.9% | 11.3% | 4% | 7.9% |
| May 2026 | 70.1% | 9.7% | 7.9% | 4.2% | 8.2% |
| Jun 2026 | 65.2% | 9% | 7.4% | 4% | 14.5% |
| Jul 2026 | 74.5% | 10.1% | 8.3% | 3.9% | 3.2% |
| Aug 2026 | 72.3% | 11.9% | 10% | 3.8% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Flying Out and Southbound Records comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Southbound Records took it in February 2026, Flying Out took it in May 2026, Southbound Records took it in July 2026.
- Across the 11 months ending August 2026, Flying Out’s estimated Share of Search among record stores in New Zealand moved from 7.6% to 1.9%, and its estimated monthly branded searches moved from 3K to 710.
- Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand moved from 6% to 10%, and its estimated monthly branded searches moved from 2.4K to 3.7K.
How did search popularity change for New Zealand record stores in August 2026?
2 changes
In August 2026, Southbound Records gained estimated Share of Search among record stores in New Zealand, from 8.3% to 10%.
In August 2026, Flying Out lost estimated Share of Search among record stores in New Zealand, from 3.2% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Flying Out’s and Southbound Records’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flying Out
6 branded search terms
- flying out near me
- flying out new zealand
- flying out nz
- flying out records
- flyingout
- flyingout nz
Southbound Records
4 branded search terms
- southbound records
- southbound records near me
- southbound records nz
- southboundrecords
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.