Brandwave

How popular isSky Go?

In September 2026, people searched for Sky Go by name about 62,600 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 40.2% of all New Zealand sports streaming service searches, placing Sky Go second out of five services. When we asked both ChatGPT and Google AI Overviews about sports streaming services, Sky Go appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Sky Go is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Sky Sport NowShare of searches 48.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Sky GoShare of searches 40.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. DAZNShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. F1 TVShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. Rugby Pass TVShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sports streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sky Go was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sky Go is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sky Sport Now1st
  2. DAZN2nd
  3. F1 TV3rd
  4. Sky Go4th
  5. Rugby Pass TV–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sky Sport Now5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DAZN2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sky Go1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • F1 TV1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rugby Pass TV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports streaming services

5 answers

  • Asked ChatGPT

    “Which sports streaming service should I use in New Zealand?”

    1. 1Sky Sport Now

  • Asked ChatGPT

    “What are the best sports streaming services in New Zealand?”

    1. 1Sky Sport Now

  • Asked ChatGPT

    “What's the best sports streaming service in New Zealand for live sport?”

    1. 1Sky Sport Now

  • Searched Google, AI Overview

    “sports streaming services”

    1. 1Sky Sport Now
    2. 2DAZN

  • Searched Google, AI Overview

    “sports streaming nz”

    1. 1Sky Sport Now
    2. 2DAZN
    3. 3F1 TV
    4. 4Sky Go

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sports streaming services compete with Sky Go?

Sky Go against sports streaming services in New Zealand, by month

Share of searches by month for Sky Sport Now, Sky Go, DAZN, F1 TV. The figures are in the table below the chart.

View monthly share of searches table
MonthSky Sport NowSky GoDAZNF1 TVRugby Pass TV
Oct 202544.4%45%4.2%6.1%0.25%
Nov 202544.1%44.7%4.2%6.2%0.77%
Dec 202540.2%50%4.7%4.7%0.46%
Jan 202641.5%51.7%4.8%1.5%0.53%
Feb 202646.1%47.3%2.8%3.1%0.63%
Mar 202633.1%41.1%3.1%21.6%1.1%
Apr 202646.4%47.5%3.6%1.4%1.1%
May 202644.1%42.6%4.8%7.6%0.82%
Jun 202648.5%40.1%3%6.2%2.3%
Jul 202647%32.5%1.3%3.7%15.5%
Aug 202652.8%36.3%3.3%2.4%5.2%
Sep 202648.2%40.2%5.5%4.6%1.6%

  1. 1.Sky Sport Now

    48.2%

    Held 1st. 75K estimated branded searches, -18.2% vs prior month. Share -4.7 points.

  2. 2.Sky Go

    40.2%

    Held 2nd. 62.6K estimated branded searches, -0.68% vs prior month. Share +3.9 points.

  3. 3.DAZN

    5.5%

    Moved from 4th to 3rd. 8.5K estimated branded searches, +47.2% vs prior month. Share +2.1 points.

  4. 4.F1 TV

    4.6%

    Moved from 5th to 4th. 7.2K estimated branded searches, +73.6% vs prior month. Share +2.2 points.

  5. 5.Rugby Pass TV

    1.6%

    Moved from 3rd to 5th. 2.5K estimated branded searches, -72.4% vs prior month. Share -3.6 points.

Compare popularity between Sky Go and its closest rivals

Every comparison with Sky Go

4 comparisons

How has branded search demand for Sky Go changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sky Go in New Zealand fell from 75.7K to 62.6K.
  • Across the 12 months ending September 2026, Sky Go’s share of searches among sports streaming services in New Zealand decreased from 45% to 40.2%.
  • Across the 12 months ending September 2026, Sky Go’s share of searches among sports streaming services in New Zealand peaked at 51.7% in January 2026 and was lowest at 32.5% in July 2026.
  • Across the 12 months ending September 2026, Sky Go fell from 1st to 2nd among sports streaming services in New Zealand.

How did search popularity change for New Zealand sports streaming services in September 2026?

5 changes

  1. In September 2026, DAZN overtook Rugby Pass TV to rank 3rd among sports streaming services in New Zealand, with 5.5% of the searches.

  2. In September 2026, F1 TV overtook Rugby Pass TV to rank 4th among sports streaming services in New Zealand, with 4.6% of the searches.

  3. In September 2026, Sky Go gained share of searches among sports streaming services in New Zealand, from 36.3% to 40.2%.

  4. In September 2026, Sky Sport Now lost share of searches among sports streaming services in New Zealand, from 52.8% to 48.2%.

  5. In September 2026, Rugby Pass TV lost share of searches among sports streaming services in New Zealand, from 5.2% to 1.6%.

How are Sky Go’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Sky Go’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • my sky go
  • Sky Go
  • sky go app
  • sky go now
  • sky go tv
  • skygo stream

How the Brand Demand Index is measured

Who owns Sky Go?

Sky Go is owned by Sky. Brandwave also tracks Sky, Neon, Sky Sport Now and ThreeNow, owned by the same company, in New Zealand.

Do you work for Sky Go? To request corrections or removal please contact us via our support page and we will be happy to assist.

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