Brandwave

How popular isSamen?

In October 2026, people searched for Samen by name about 350 times in New Zealand, a 7.9% decrease from the previous year. These searches made up 27.6% of all New Zealand livestock genetics provider searches, placing Samen second out of six providers. When we asked both ChatGPT and Google AI Overviews about livestock genetics providers, Samen appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

Samen is the second most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. LICShare of searches 47.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SamenShare of searches 27.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. SemexShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Focus GeneticsShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. CRVShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top livestock genetics providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samen was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samen is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LIC1st
  2. CRV2nd
  3. Focus Genetics3rd
  4. Semex4th
  5. Samen5th
  6. GenomNZ6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LIC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CRV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Focus Genetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GenomNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about livestock genetics providers

5 answers

  • Asked ChatGPT

    “Which livestock genetics provider should I hire in New Zealand?”

    1. 1LIC
    2. 2Focus Genetics
    3. 3Semex
    4. 4GenomNZ

  • Asked ChatGPT

    “What are the best livestock genetics providers in New Zealand?”

    1. 1LIC
    2. 2Focus Genetics
    3. 3CRV
    4. 4Samen
    5. 5Semex
    6. 6GenomNZ

  • Asked ChatGPT

    “What's the best livestock genetics provider in New Zealand for dairy herd genetics?”

    1. 1LIC
    2. 2CRV
    3. 3Semex

  • Searched Google, AI Overview

    “livestock genetics nz”

    1. 1LIC
    2. 2CRV

  • Searched Google, AI Overview

    “best cattle genetics”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Samen compared with other New Zealand livestock genetics providers?

    Samen against livestock genetics providers in New Zealand, by month

    Share of searches by month for LIC, Samen, Semex, Focus Genetics, CRV, GenomNZ. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLICSamenSemexFocus GeneticsCRVGenomNZ
    Nov 202545.5%30.9%9.8%7.3%3.3%3.3%
    Dec 202551.8%25.3%10.8%6%2.4%3.6%
    Jan 202647.2%28.1%11.2%7.9%2.2%3.4%
    Feb 202633.3%42.4%12.1%5.3%3%3.8%
    Mar 202640%36.3%11.1%5.2%2.2%5.2%
    Apr 202645.7%30.2%10.3%9.5%1.7%2.6%
    May 202642.7%28.2%8.9%8.9%2.4%8.9%
    Jun 202648.9%26.7%9.9%6.9%2.3%5.3%
    Jul 202650.5%22.5%11.7%9.9%2.7%2.7%
    Aug 202654.7%21.7%9.4%6.6%2.8%4.7%
    Sep 202652.3%23.8%10%6.9%1.5%5.4%
    Oct 202647.2%27.6%10.2%7.1%3.9%3.9%

    1. 1.LIC

      47.2%

      Held 1st. 600 estimated branded searches, -11.8% vs prior month. Share -5.1 points.

    2. 2.Samen

      27.6%

      Held 2nd. 350 estimated branded searches, +12.9% vs prior month. Share +3.7 points.

    3. 3.Semex

      10.2%

      Held 3rd. 130 estimated branded searches, 0% vs prior month. Share +0.2 points.

    4. 4.Focus Genetics

      7.1%

      Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

    5. 5.CRV

      3.9%

      Moved from 6th to 5th. 50 estimated branded searches, +150% vs prior month. Share +2.4 points.

    6. 6.GenomNZ

      3.9%

      Moved from 5th to 6th. 50 estimated branded searches, -28.6% vs prior month. Share -1.4 points.

    Compare popularity between Samen and its closest rivals

    Every comparison with Samen

    5 comparisons

    How has branded search demand for Samen changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Samen in New Zealand fell from 380 to 350.
    • Across the 12 months ending October 2026, Samen’s share of searches among livestock genetics providers in New Zealand decreased from 30.9% to 27.6%.
    • Across the 12 months ending October 2026, Samen’s share of searches among livestock genetics providers in New Zealand peaked at 42.4% in February 2026 and was lowest at 21.7% in August 2026.

    How did search popularity change for New Zealand livestock genetics providers in October 2026?

    4 changes

    1. In October 2026, CRV overtook GenomNZ to rank 5th among livestock genetics providers in New Zealand, with 3.9% of the searches.

    2. In October 2026, Samen gained share of searches among livestock genetics providers in New Zealand, from 23.8% to 27.6%.

    3. In October 2026, LIC lost share of searches among livestock genetics providers in New Zealand, from 52.3% to 47.2%.

    4. In October 2026, GenomNZ lost share of searches among livestock genetics providers in New Zealand, from 5.4% to 3.9%.

    How are Samen’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Samen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • samen
    • samen nz

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    How the Brand Demand Index is measured

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