Focus Genetics vs Samen:Which is more popular in New Zealand?
In October 2026, Samen had more branded searches than Focus Genetics among livestock genetics providers in New Zealand. Samen had about 350 branded searches, while Focus Genetics had 90. Samen made up 27.6% of all livestock genetics provider searches we track, and Focus Genetics accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about livestock genetics providers, Focus Genetics appeared in two of the five answers and Samen in one. Focus Genetics was mentioned before Samen in every answer that named either.
Who do people search for more?
Samen, about 4 searches for every 1 for Focus Genetics
Who does AI mention more?
Focus Genetics, mentioned in 2 of 5 answers, Samen in 1
Who does AI recommend more?
Focus Genetics, named ahead of Samen in 2 of 2 answers
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Top livestock genetics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Focus Genetics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samen was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Focus Genetics was listed before Samen in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LIC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Semex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CRV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Focus Genetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GenomNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Samen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock genetics providers
5 answers
Asked ChatGPT
“Which livestock genetics provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best livestock genetics providers in New Zealand?”
Asked ChatGPT
“What's the best livestock genetics provider in New Zealand for dairy herd genetics?”
Searched Google, AI Overview
“livestock genetics nz”
Searched Google, AI Overview
“best cattle genetics”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Focus Genetics or Samen more popular in search?
This chart shows how often people search Google for Focus Genetics and Samen by name. Each line represents a brand's share of searches for all six livestock genetics providers we track, month by month, from searches in New Zealand.
Share of searches by month for Samen, Focus Genetics. The figures are in the table below the chart.
View monthly share of searches table
| Month | LIC | Samen | Semex | Focus Genetics | CRV | GenomNZ |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.5% | 30.9% | 9.8% | 7.3% | 3.3% | 3.3% |
| Dec 2025 | 51.8% | 25.3% | 10.8% | 6% | 2.4% | 3.6% |
| Jan 2026 | 47.2% | 28.1% | 11.2% | 7.9% | 2.2% | 3.4% |
| Feb 2026 | 33.3% | 42.4% | 12.1% | 5.3% | 3% | 3.8% |
| Mar 2026 | 40% | 36.3% | 11.1% | 5.2% | 2.2% | 5.2% |
| Apr 2026 | 45.7% | 30.2% | 10.3% | 9.5% | 1.7% | 2.6% |
| May 2026 | 42.7% | 28.2% | 8.9% | 8.9% | 2.4% | 8.9% |
| Jun 2026 | 48.9% | 26.7% | 9.9% | 6.9% | 2.3% | 5.3% |
| Jul 2026 | 50.5% | 22.5% | 11.7% | 9.9% | 2.7% | 2.7% |
| Aug 2026 | 54.7% | 21.7% | 9.4% | 6.6% | 2.8% | 4.7% |
| Sep 2026 | 52.3% | 23.8% | 10% | 6.9% | 1.5% | 5.4% |
| Oct 2026 | 47.2% | 27.6% | 10.2% | 7.1% | 3.9% | 3.9% |
How has branded search for Focus Genetics and Samen changed in New Zealand over the last 12 months?
3 findings
- Samen was ahead of Focus Genetics in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Focus Genetics’ share of searches among livestock genetics providers in New Zealand moved from 7.3% to 7.1%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending October 2026, Samen’s share of searches among livestock genetics providers in New Zealand moved from 30.9% to 27.6%, and its estimated monthly branded searches moved from 380 to 350.
How did search popularity change for New Zealand livestock genetics providers in October 2026?
1 change
In October 2026, Samen gained share of searches among livestock genetics providers in New Zealand, from 23.8% to 27.6%.
How are Focus Genetics’ and Samen’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Focus Genetics’ and Samen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Focus Genetics
1 branded search term
- focus genetics
Samen
2 branded search terms
- samen
- samen nz
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