LIC vs Samen:Which is more popular in New Zealand?
In October 2026, LIC had more branded searches than Samen among livestock genetics providers in New Zealand. LIC had about 600 branded searches, while Samen had 350. LIC made up 47.2% of all livestock genetics provider searches we track, and Samen accounted for 27.6%. When we asked ChatGPT and Google AI Overviews about livestock genetics providers, LIC appeared in four of the five answers and Samen in one. LIC was mentioned before Samen in every answer.
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Top livestock genetics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LIC was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samen was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. LIC was listed before Samen in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LIC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Semex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CRV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Focus Genetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GenomNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock genetics providers
5 answers
Asked ChatGPT
“Which livestock genetics provider should I hire in New Zealand?”
Asked ChatGPT
“What are the best livestock genetics providers in New Zealand?”
Asked ChatGPT
“What's the best livestock genetics provider in New Zealand for dairy herd genetics?”
Searched Google, AI Overview
“livestock genetics nz”
Searched Google, AI Overview
“best cattle genetics”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is LIC or Samen more popular in search?
This chart shows how often people search Google for LIC and Samen by name. Each line represents a brand's share of searches for all six livestock genetics providers we track, month by month, from searches in New Zealand.
Share of searches by month for LIC, Samen. The figures are in the table below the chart.
View monthly share of searches table
| Month | LIC | Samen | Semex | Focus Genetics | CRV | GenomNZ |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.5% | 30.9% | 9.8% | 7.3% | 3.3% | 3.3% |
| Dec 2025 | 51.8% | 25.3% | 10.8% | 6% | 2.4% | 3.6% |
| Jan 2026 | 47.2% | 28.1% | 11.2% | 7.9% | 2.2% | 3.4% |
| Feb 2026 | 33.3% | 42.4% | 12.1% | 5.3% | 3% | 3.8% |
| Mar 2026 | 40% | 36.3% | 11.1% | 5.2% | 2.2% | 5.2% |
| Apr 2026 | 45.7% | 30.2% | 10.3% | 9.5% | 1.7% | 2.6% |
| May 2026 | 42.7% | 28.2% | 8.9% | 8.9% | 2.4% | 8.9% |
| Jun 2026 | 48.9% | 26.7% | 9.9% | 6.9% | 2.3% | 5.3% |
| Jul 2026 | 50.5% | 22.5% | 11.7% | 9.9% | 2.7% | 2.7% |
| Aug 2026 | 54.7% | 21.7% | 9.4% | 6.6% | 2.8% | 4.7% |
| Sep 2026 | 52.3% | 23.8% | 10% | 6.9% | 1.5% | 5.4% |
| Oct 2026 | 47.2% | 27.6% | 10.2% | 7.1% | 3.9% | 3.9% |
How has branded search for LIC and Samen changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Samen took it in February 2026, LIC took it in March 2026.
- Across the 12 months ending October 2026, LIC’s share of searches among livestock genetics providers in New Zealand moved from 45.5% to 47.2%, and its estimated monthly branded searches moved from 560 to 600.
- Across the 12 months ending October 2026, Samen’s share of searches among livestock genetics providers in New Zealand moved from 30.9% to 27.6%, and its estimated monthly branded searches moved from 380 to 350.
How did search popularity change for New Zealand livestock genetics providers in October 2026?
2 changes
In October 2026, Samen gained share of searches among livestock genetics providers in New Zealand, from 23.8% to 27.6%.
In October 2026, LIC lost share of searches among livestock genetics providers in New Zealand, from 52.3% to 47.2%.
How are LIC’s and Samen’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using LIC’s and Samen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among livestock genetics providers
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