How popular isRiver Rats?
In October 2026, people searched for River Rats by name about 150 times in New Zealand, a 34.8% decrease from the previous year. These searches made up 2.2% of all New Zealand white water rafting operator searches, placing River Rats sixth out of seven operators. When we asked both ChatGPT and Google AI Overviews about white water rafting operators, River Rats did not appear in any of the answers.
River Rats is the sixth most searched of 7 competitors and not named in the AI answers we collected.
Rotorua RaftingShare of searches 65.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
River ValleyShare of searches 12.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Queenstown RaftingShare of searches 8.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
Kaituna CascadesShare of searches 7.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
River RatsShare of searches 2.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top white water rafting operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, River Rats did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rotorua Rafting3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kaituna Cascades3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rafting New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ultimate Descents Aotearoa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Queenstown Rafting1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- River Valley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- River Rats0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about white water rafting operators
4 answers
Asked ChatGPT
“Which white water rafting operator should I book in New Zealand?”
Asked ChatGPT
“What are the best white water rafting operators in New Zealand?”
Asked ChatGPT
“What's the best white water rafting operator in New Zealand for an adventurous day out?”
Searched Google, AI Overview
“white water rafting nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family rafting trip”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for River Rats compared with other New Zealand white water rafting operators?
Share of searches by month for Rotorua Rafting, River Valley, Queenstown Rafting, Kaituna Cascades, Rafting New Zealand, River Rats. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rotorua Rafting | River Valley | Queenstown Rafting | Kaituna Cascades | Rafting New Zealand | River Rats | Ultimate Descents Aotearoa |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 62.7% | 10.2% | 12% | 8.7% | 2.9% | 2.1% | 1.3% |
| Dec 2025 | 66.1% | 7.3% | 12.2% | 9% | 2.5% | 1.5% | 1.3% |
| Jan 2026 | 64.1% | 7.8% | 11.8% | 11% | 2.4% | 1.8% | 1.1% |
| Feb 2026 | 60.9% | 7.5% | 9.5% | 16.8% | 2.3% | 1.7% | 1.2% |
| Mar 2026 | 62.6% | 10.2% | 11.8% | 8.4% | 2.9% | 2.5% | 1.5% |
| Apr 2026 | 59.9% | 10.7% | 11.5% | 10.3% | 2.7% | 3% | 1.8% |
| May 2026 | 60% | 12.1% | 7.8% | 10.5% | 2.2% | 5.6% | 1.8% |
| Jun 2026 | 57.1% | 17% | 7.5% | 9.5% | 3.2% | 4.6% | 1.2% |
| Jul 2026 | 59.3% | 15.9% | 7.7% | 8.6% | 4.1% | 3.5% | 0.88% |
| Aug 2026 | 60.4% | 13.3% | 9.6% | 7.6% | 3.4% | 5.4% | 0.25% |
| Sep 2026 | 64% | 11.8% | 8.4% | 8.4% | 3% | 3.9% | 0.64% |
| Oct 2026 | 65.1% | 12.8% | 8.5% | 7.9% | 2.4% | 2.2% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 4.5K | +51.2% | +1.1 points | |
| 2, held 2nd | 12.8% | 890 | +61.8% | +1 points | |
| 3, moved from 4th to 3rd | 8.5% | 590 | +51.3% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.9% | 550 | +41% | -0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 2.4% | 170 | +21.4% | -0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.2% | 150 | -16.7% | -1.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 1% | 70 | +133.3% | +0.4 points |
65.1%
Held 1st. 4.5K estimated branded searches, +51.2% vs prior month. Share +1.1 points.
12.8%
Held 2nd. 890 estimated branded searches, +61.8% vs prior month. Share +1 points.
8.5%
Moved from 4th to 3rd. 590 estimated branded searches, +51.3% vs prior month. Share +0.2 points.
7.9%
Moved from 3rd to 4th. 550 estimated branded searches, +41% vs prior month. Share -0.4 points.
2.4%
Moved from 6th to 5th. 170 estimated branded searches, +21.4% vs prior month. Share -0.5 points.
2.2%
Moved from 5th to 6th. 150 estimated branded searches, -16.7% vs prior month. Share -1.7 points.
Held 7th. 70 estimated branded searches, +133.3% vs prior month. Share +0.4 points.
Compare popularity between River Rats and its closest rivals
Every comparison with River Rats
6 comparisons
How has branded search demand for River Rats changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for River Rats in New Zealand fell from 230 to 150.
- Across the 12 months ending October 2026, River Rats’ share of searches among white water rafting operators in New Zealand peaked at 5.6% in May 2026 and was lowest at 1.5% in December 2025.
How did search popularity change for New Zealand white water rafting operators in October 2026?
6 changes
In October 2026, Rotorua Rafting gained share of searches among white water rafting operators in New Zealand, from 64% to 65.1%.
In October 2026, River Valley gained share of searches among white water rafting operators in New Zealand, from 11.8% to 12.8%.
In October 2026, River Rats lost share of searches among white water rafting operators in New Zealand, from 3.9% to 2.2%.
In October 2026, Rafting New Zealand lost share of searches among white water rafting operators in New Zealand, from 3% to 2.4%.
In October 2026, Queenstown Rafting rose from 4th to 3rd among white water rafting operators in New Zealand.
In October 2026, Kaituna Cascades fell from 3rd to 4th among white water rafting operators in New Zealand.
How are River Rats’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using River Rats’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- river rats
- river rats kaituna
- river rats rafting
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