River Rats vs River Valley:Which is more popular by branded search in New Zealand?
In August 2026, River Valley had more branded searches than River Rats among white water rafting operators in New Zealand. River Valley was estimated to have 280 branded searches compared to River Rats’ 20, and held a 6.9% Share of Search versus River Rats’ 0.49%.
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Which is more popular in search, River Rats or River Valley?
Compare the white water rafting operators visitors and locals book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for River Valley, River Rats. The figures are in the table below the chart.
View monthly share of search table
| Month | Rotorua Rafting | Kaituna Cascades | Queenstown Rafting | River Valley | River Rats |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 22.5% | 11.6% | 5.5% | 0.4% |
| Nov 2025 | 58.2% | 25.1% | 11.1% | 5.4% | 0.26% |
| Dec 2025 | 60% | 25.6% | 11% | 3.2% | 0.17% |
| Jan 2026 | 58.2% | 27.1% | 10.7% | 3.7% | 0.23% |
| Feb 2026 | 61.4% | 24.8% | 9.6% | 4% | 0.22% |
| Mar 2026 | 58.6% | 24.7% | 11.1% | 5.4% | 0.26% |
| Apr 2026 | 54.7% | 29.3% | 10.5% | 5.1% | 0.36% |
| May 2026 | 53.1% | 33.4% | 6.9% | 6.2% | 0.53% |
| Jun 2026 | 57.3% | 24.8% | 7.5% | 9.5% | 0.86% |
| Jul 2026 | 55.6% | 28.9% | 7.2% | 7.7% | 0.55% |
| Aug 2026 | 60.4% | 22.6% | 9.6% | 6.9% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the River Rats and River Valley comparison changed over the last 12 months?
3 findings
- River Valley was ahead of River Rats in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, River Rats’ estimated Share of Search among white water rafting operators in New Zealand moved from 0.4% to 0.49%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, River Valley’s estimated Share of Search among white water rafting operators in New Zealand moved from 5.5% to 6.9%, and its estimated monthly branded searches moved from 420 to 280.
How did search popularity change for New Zealand white water rafting operators in August 2026?
3 changes
In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%.
In August 2026, River Valley lost estimated Share of Search among white water rafting operators in New Zealand, from 7.7% to 6.9%.
Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using River Rats’ and River Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
River Rats
3 branded search terms
- river rats kaituna
- river rats rafting
- river rats white water rafting
River Valley
2 branded search terms
- river valley lodge
- river valley rafting
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.