How popular isRiver Rats in search?
In August 2026, there were an estimated 20 branded searches for River Rats in New Zealand which is down 33.3% over the last 11 months. River Rats holds 0.49% estimated Share of Search among New Zealand white water rafting operators and is ranked 5th of 5 competitors for search popularity.
Rotorua Rafting60.4%
Kaituna Cascades22.6%- Queenstown Rafting9.6%
River Valley6.9%
River Rats0.49%
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Which white water rafting operators compete with River Rats?
Share of Search by month for Rotorua Rafting, Kaituna Cascades, Queenstown Rafting, River Valley, River Rats. The figures are in the table below the chart.
View monthly share of search table
| Month | Rotorua Rafting | Kaituna Cascades | Queenstown Rafting | River Valley | River Rats |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 22.5% | 11.6% | 5.5% | 0.4% |
| Nov 2025 | 58.2% | 25.1% | 11.1% | 5.4% | 0.26% |
| Dec 2025 | 60% | 25.6% | 11% | 3.2% | 0.17% |
| Jan 2026 | 58.2% | 27.1% | 10.7% | 3.7% | 0.23% |
| Feb 2026 | 61.4% | 24.8% | 9.6% | 4% | 0.22% |
| Mar 2026 | 58.6% | 24.7% | 11.1% | 5.4% | 0.26% |
| Apr 2026 | 54.7% | 29.3% | 10.5% | 5.1% | 0.36% |
| May 2026 | 53.1% | 33.4% | 6.9% | 6.2% | 0.53% |
| Jun 2026 | 57.3% | 24.8% | 7.5% | 9.5% | 0.86% |
| Jul 2026 | 55.6% | 28.9% | 7.2% | 7.7% | 0.55% |
| Aug 2026 | 60.4% | 22.6% | 9.6% | 6.9% | 0.49% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 2.5K | +21.8% | +4.8 points | |
| 2, held 2nd | 22.6% | 920 | -12.4% | -6.3 points | |
| 3, moved from 4th to 3rd | 9.6% | 390 | +50% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.9% | 280 | 0% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.49% | 20 | 0% | -0.1 points |
60.4%
held 1st · 2.5K estimated branded searches · +21.8% vs prior month · +4.8 points
22.6%
held 2nd · 920 estimated branded searches · -12.4% vs prior month · -6.3 points
9.6%
moved from 4th to 3rd · 390 estimated branded searches · +50% vs prior month · +2.4 points
6.9%
moved from 3rd to 4th · 280 estimated branded searches · 0% vs prior month · -0.8 points
0.49%
held 5th · 20 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between River Rats and its closest rivals
How has branded search demand for River Rats changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for River Rats in New Zealand fell from 30 to 20.
- Across the 11 months ending August 2026, River Rats’ estimated Share of Search among white water rafting operators in New Zealand held steady, from 0.4% to 0.49%.
How did search popularity change for New Zealand white water rafting operators in August 2026?
5 changes
In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%.
In August 2026, Rotorua Rafting gained estimated Share of Search among white water rafting operators in New Zealand, from 55.6% to 60.4%.
In August 2026, Kaituna Cascades lost estimated Share of Search among white water rafting operators in New Zealand, from 28.9% to 22.6%.
In August 2026, River Valley lost estimated Share of Search among white water rafting operators in New Zealand, from 7.7% to 6.9%.
Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How is River Rats measured?
Brandwave collects information about searches that people make online using River Rats’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- river rats kaituna
- river rats rafting
- river rats white water rafting
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Is River Rats your brand?
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