Queenstown Rafting vs River Rats:Which is more popular by branded search in New Zealand?

Name: Queenstown Rafting vs River Rats: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Queenstown Rafting had more branded searches than River Rats among white water rafting operators in New Zealand. Queenstown Rafting was estimated to have 390 branded searches compared to River Rats’ 20, and held a 9.6% Share of Search versus River Rats’ 0.49%.

Share of Search among white water rafting operators in New Zealand in August 2026Which is more popular in search, Queenstown Rafting or River Rats?

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Which is more popular in search, Queenstown Rafting or River Rats?

Compare the white water rafting operators visitors and locals book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Queenstown Rafting and River Rats among white water rafting operators in New Zealand, by month

Month	Rotorua Rafting	Kaituna Cascades	Queenstown Rafting	River Valley	River Rats
Oct 2025	59.9%	22.5%	11.6%	5.5%	0.4%
Nov 2025	58.2%	25.1%	11.1%	5.4%	0.26%
Dec 2025	60%	25.6%	11%	3.2%	0.17%
Jan 2026	58.2%	27.1%	10.7%	3.7%	0.23%
Feb 2026	61.4%	24.8%	9.6%	4%	0.22%
Mar 2026	58.6%	24.7%	11.1%	5.4%	0.26%
Apr 2026	54.7%	29.3%	10.5%	5.1%	0.36%
May 2026	53.1%	33.4%	6.9%	6.2%	0.53%
Jun 2026	57.3%	24.8%	7.5%	9.5%	0.86%
Jul 2026	55.6%	28.9%	7.2%	7.7%	0.55%
Aug 2026	60.4%	22.6%	9.6%	6.9%	0.49%
Sep 2026	—	—	—	—	—

How has the Queenstown Rafting and River Rats comparison changed over the last 12 months?

3 findings

Queenstown Rafting was ahead of River Rats in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Queenstown Rafting’s estimated Share of Search among white water rafting operators in New Zealand moved from 11.6% to 9.6%, and its estimated monthly branded searches moved from 880 to 390.
Across the 11 months ending August 2026, River Rats’ estimated Share of Search among white water rafting operators in New Zealand moved from 0.4% to 0.49%, and its estimated monthly branded searches moved from 30 to 20.

How did search popularity change for New Zealand white water rafting operators in August 2026?

2 changes

In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%.
Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Queenstown Rafting’s and River Rats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.