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White water rafting operators in New Zealand:Which brands are most popular in search?

In August 2026, Rotorua Rafting was the most searched among white water rafting operators in New Zealand, with an estimated 2.5K branded searches and 60.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rotorua Rafting60.4%
  2. Kaituna Cascades22.6%
  3. Queenstown Rafting9.6%
  4. River Valley6.9%
  5. River Rats0.49%

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Share of SearchLeaderboard

Compare the white water rafting operators visitors and locals book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among white water rafting operators in New Zealand, by month

Share of Search by month for Rotorua Rafting, Kaituna Cascades, Queenstown Rafting, River Valley. The figures are in the table below the chart.

View monthly share of search table
MonthRotorua RaftingKaituna CascadesQueenstown RaftingRiver ValleyRiver Rats
Oct 202559.9%22.5%11.6%5.5%0.4%
Nov 202558.2%25.1%11.1%5.4%0.26%
Dec 202560%25.6%11%3.2%0.17%
Jan 202658.2%27.1%10.7%3.7%0.23%
Feb 202661.4%24.8%9.6%4%0.22%
Mar 202658.6%24.7%11.1%5.4%0.26%
Apr 202654.7%29.3%10.5%5.1%0.36%
May 202653.1%33.4%6.9%6.2%0.53%
Jun 202657.3%24.8%7.5%9.5%0.86%
Jul 202655.6%28.9%7.2%7.7%0.55%
Aug 202660.4%22.6%9.6%6.9%0.49%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Rotorua Rafting

    60.4%

    held 1st · 2.5K estimated branded searches · +21.8% vs prior month · +4.8 points

  2. 2.Kaituna Cascades

    22.6%

    held 2nd · 920 estimated branded searches · -12.4% vs prior month · -6.3 points

  3. 3.Queenstown Rafting

    9.6%

    moved from 4th to 3rd · 390 estimated branded searches · +50% vs prior month · +2.4 points

  4. 4.River Valley

    6.9%

    moved from 3rd to 4th · 280 estimated branded searches · 0% vs prior month · -0.8 points

  5. 5.River Rats

    0.49%

    held 5th · 20 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among white water rafting operators in New Zealand?

In August 2026, Rotorua Rafting was the most searched among white water rafting operators in New Zealand, with an estimated 2.5K branded searches and 60.4% estimated Share of Search within this set. Kaituna Cascades is in 2nd place, 37.8 percentage points behind at 22.6% Share of Search.

New Zealand white water rafting operators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rotorua Rafting59.9% → 60.4%61.4%Feb 202653.1%May 20261st
Kaituna Cascades22.5% → 22.6%33.4%May 202622.5%Oct 20252nd
Queenstown Rafting11.6% → 9.6%11.6%Oct 20256.9%May 20263rd
River Valley5.5% → 6.9%9.5%Jun 20263.2%Dec 20254th
River Rats0.4% → 0.49%0.86%Jun 20260.17%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Queenstown Rafting’s estimated Share of Search among white water rafting operators in New Zealand decreased from 11.6% to 9.6%.
  • Across the 11 months ending August 2026, River Valley’s estimated Share of Search among white water rafting operators in New Zealand increased from 5.5% to 6.9%.
  • Across the 11 months ending August 2026, Rotorua Rafting’s estimated Share of Search among white water rafting operators in New Zealand peaked at 61.4% in February 2026 and was lowest at 53.1% in May 2026.
  • Across the 11 months ending August 2026, Kaituna Cascades’ estimated Share of Search among white water rafting operators in New Zealand peaked at 33.4% in May 2026 and was lowest at 22.5% in October 2025.
  • Across the 11 months ending August 2026, Queenstown Rafting’s estimated Share of Search among white water rafting operators in New Zealand peaked at 11.6% in October 2025 and was lowest at 6.9% in May 2026.
  • Across the 11 months ending August 2026, River Valley’s estimated Share of Search among white water rafting operators in New Zealand peaked at 9.5% in June 2026 and was lowest at 3.2% in December 2025.
  • Across the 11 months ending August 2026, Rotorua Rafting, Kaituna Cascades and River Rats held steady: their estimated Share of Search among white water rafting operators in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand white water rafting operators in August 2026?

  1. In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%.

  2. In August 2026, Rotorua Rafting gained estimated Share of Search among white water rafting operators in New Zealand, from 55.6% to 60.4%.

  3. In August 2026, Kaituna Cascades lost estimated Share of Search among white water rafting operators in New Zealand, from 28.9% to 22.6%.

  4. In August 2026, River Valley lost estimated Share of Search among white water rafting operators in New Zealand, from 7.7% to 6.9%.

  5. Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

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