Queenstown Rafting vs Rotorua Rafting:Which is more popular by branded search in New Zealand?
In August 2026, Rotorua Rafting had more branded searches than Queenstown Rafting among white water rafting operators in New Zealand. Rotorua Rafting was estimated to have 2.5K branded searches compared to Queenstown Rafting’s 390, and held a 60.4% Share of Search versus Queenstown Rafting’s 9.6%.
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Which is more popular in search, Queenstown Rafting or Rotorua Rafting?
Compare the white water rafting operators visitors and locals book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rotorua Rafting, Queenstown Rafting. The figures are in the table below the chart.
View monthly share of search table
| Month | Rotorua Rafting | Kaituna Cascades | Queenstown Rafting | River Valley | River Rats |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 22.5% | 11.6% | 5.5% | 0.4% |
| Nov 2025 | 58.2% | 25.1% | 11.1% | 5.4% | 0.26% |
| Dec 2025 | 60% | 25.6% | 11% | 3.2% | 0.17% |
| Jan 2026 | 58.2% | 27.1% | 10.7% | 3.7% | 0.23% |
| Feb 2026 | 61.4% | 24.8% | 9.6% | 4% | 0.22% |
| Mar 2026 | 58.6% | 24.7% | 11.1% | 5.4% | 0.26% |
| Apr 2026 | 54.7% | 29.3% | 10.5% | 5.1% | 0.36% |
| May 2026 | 53.1% | 33.4% | 6.9% | 6.2% | 0.53% |
| Jun 2026 | 57.3% | 24.8% | 7.5% | 9.5% | 0.86% |
| Jul 2026 | 55.6% | 28.9% | 7.2% | 7.7% | 0.55% |
| Aug 2026 | 60.4% | 22.6% | 9.6% | 6.9% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Queenstown Rafting and Rotorua Rafting comparison changed over the last 12 months?
3 findings
- Rotorua Rafting was ahead of Queenstown Rafting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Queenstown Rafting’s estimated Share of Search among white water rafting operators in New Zealand moved from 11.6% to 9.6%, and its estimated monthly branded searches moved from 880 to 390.
- Across the 11 months ending August 2026, Rotorua Rafting’s estimated Share of Search among white water rafting operators in New Zealand moved from 59.9% to 60.4%, and its estimated monthly branded searches moved from 4.5K to 2.5K.
How did search popularity change for New Zealand white water rafting operators in August 2026?
2 changes
In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%.
In August 2026, Rotorua Rafting gained estimated Share of Search among white water rafting operators in New Zealand, from 55.6% to 60.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Queenstown Rafting’s and Rotorua Rafting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Queenstown Rafting
2 branded search terms
- queenstown rafting
- queenstownrafting
Rotorua Rafting
5 branded search terms
- rotorua rafting
- rotorua rafting co nz
- rotorua rafting kaituna
- rotorua rafting waterfall
- rotoruarafting
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