Kaituna Cascades vs River Valley:Which is more popular by branded search in New Zealand?
In August 2026, Kaituna Cascades had more branded searches than River Valley among white water rafting operators in New Zealand. Kaituna Cascades was estimated to have 920 branded searches compared to River Valley’s 280, and held a 22.6% Share of Search versus River Valley’s 6.9%.
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Which is more popular in search, Kaituna Cascades or River Valley?
Compare the white water rafting operators visitors and locals book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaituna Cascades, River Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Rotorua Rafting | Kaituna Cascades | Queenstown Rafting | River Valley | River Rats |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 22.5% | 11.6% | 5.5% | 0.4% |
| Nov 2025 | 58.2% | 25.1% | 11.1% | 5.4% | 0.26% |
| Dec 2025 | 60% | 25.6% | 11% | 3.2% | 0.17% |
| Jan 2026 | 58.2% | 27.1% | 10.7% | 3.7% | 0.23% |
| Feb 2026 | 61.4% | 24.8% | 9.6% | 4% | 0.22% |
| Mar 2026 | 58.6% | 24.7% | 11.1% | 5.4% | 0.26% |
| Apr 2026 | 54.7% | 29.3% | 10.5% | 5.1% | 0.36% |
| May 2026 | 53.1% | 33.4% | 6.9% | 6.2% | 0.53% |
| Jun 2026 | 57.3% | 24.8% | 7.5% | 9.5% | 0.86% |
| Jul 2026 | 55.6% | 28.9% | 7.2% | 7.7% | 0.55% |
| Aug 2026 | 60.4% | 22.6% | 9.6% | 6.9% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Kaituna Cascades and River Valley comparison changed over the last 12 months?
3 findings
- Kaituna Cascades was ahead of River Valley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kaituna Cascades’ estimated Share of Search among white water rafting operators in New Zealand moved from 22.5% to 22.6%, and its estimated monthly branded searches moved from 1.7K to 920.
- Across the 11 months ending August 2026, River Valley’s estimated Share of Search among white water rafting operators in New Zealand moved from 5.5% to 6.9%, and its estimated monthly branded searches moved from 420 to 280.
How did search popularity change for New Zealand white water rafting operators in August 2026?
3 changes
In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%.
In August 2026, Kaituna Cascades lost estimated Share of Search among white water rafting operators in New Zealand, from 28.9% to 22.6%.
In August 2026, River Valley lost estimated Share of Search among white water rafting operators in New Zealand, from 7.7% to 6.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kaituna Cascades’ and River Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaituna Cascades
5 branded search terms
- kaituna cascades
- kaituna cascades rafting
- kaituna cascades reviews
- kaituna cascades white water rafting
- kaitunacascades
River Valley
2 branded search terms
- river valley lodge
- river valley rafting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.