Kaituna Cascades vs River Rats:Which is more popular by branded search in New Zealand?
In August 2026, Kaituna Cascades had more branded searches than River Rats among white water rafting operators in New Zealand. Kaituna Cascades was estimated to have 920 branded searches compared to River Rats’ 20, and held a 22.6% Share of Search versus River Rats’ 0.49%.
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Which is more popular in search, Kaituna Cascades or River Rats?
Compare the white water rafting operators visitors and locals book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaituna Cascades, River Rats. The figures are in the table below the chart.
View monthly share of search table
| Month | Rotorua Rafting | Kaituna Cascades | Queenstown Rafting | River Valley | River Rats |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 22.5% | 11.6% | 5.5% | 0.4% |
| Nov 2025 | 58.2% | 25.1% | 11.1% | 5.4% | 0.26% |
| Dec 2025 | 60% | 25.6% | 11% | 3.2% | 0.17% |
| Jan 2026 | 58.2% | 27.1% | 10.7% | 3.7% | 0.23% |
| Feb 2026 | 61.4% | 24.8% | 9.6% | 4% | 0.22% |
| Mar 2026 | 58.6% | 24.7% | 11.1% | 5.4% | 0.26% |
| Apr 2026 | 54.7% | 29.3% | 10.5% | 5.1% | 0.36% |
| May 2026 | 53.1% | 33.4% | 6.9% | 6.2% | 0.53% |
| Jun 2026 | 57.3% | 24.8% | 7.5% | 9.5% | 0.86% |
| Jul 2026 | 55.6% | 28.9% | 7.2% | 7.7% | 0.55% |
| Aug 2026 | 60.4% | 22.6% | 9.6% | 6.9% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Kaituna Cascades and River Rats comparison changed over the last 12 months?
3 findings
- Kaituna Cascades was ahead of River Rats in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kaituna Cascades’ estimated Share of Search among white water rafting operators in New Zealand moved from 22.5% to 22.6%, and its estimated monthly branded searches moved from 1.7K to 920.
- Across the 11 months ending August 2026, River Rats’ estimated Share of Search among white water rafting operators in New Zealand moved from 0.4% to 0.49%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand white water rafting operators in August 2026?
2 changes
In August 2026, Kaituna Cascades lost estimated Share of Search among white water rafting operators in New Zealand, from 28.9% to 22.6%.
Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kaituna Cascades’ and River Rats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaituna Cascades
5 branded search terms
- kaituna cascades
- kaituna cascades rafting
- kaituna cascades reviews
- kaituna cascades white water rafting
- kaitunacascades
River Rats
3 branded search terms
- river rats kaituna
- river rats rafting
- river rats white water rafting
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