How popular isRakuten in search?
In August 2026, there were an estimated 40 branded searches for Rakuten in New Zealand which is up 33.3% over the last 11 months. Rakuten holds 0.52% estimated Share of Search among New Zealand cashback sites and is ranked 4th of 4 competitors for search popularity.
ShopBack93.6%
TopCashback4.2%
Kiwiwallet1.7%
Rakuten0.52%
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Which cashback sites compete with Rakuten?
Share of Search by month for ShopBack, TopCashback, Rakuten. The figures are in the table below the chart.
View monthly share of search table
| Month | ShopBack | TopCashback | Kiwiwallet | Rakuten |
|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.7% | 2.5% | 0.39% |
| Nov 2025 | 94.2% | 3.6% | 1.9% | 0.28% |
| Dec 2025 | 91.6% | 5.9% | 2% | 0.47% |
| Jan 2026 | 91% | 6% | 2.5% | 0.47% |
| Feb 2026 | 87.8% | 7% | 4.8% | 0.38% |
| Mar 2026 | 89% | 5.9% | 4.6% | 0.46% |
| Apr 2026 | 91.8% | 4.4% | 2.9% | 0.91% |
| May 2026 | 93.4% | 3.9% | 2.3% | 0.45% |
| Jun 2026 | 94.7% | 3% | 1.6% | 0.66% |
| Jul 2026 | 94.6% | 2.8% | 1.6% | 1.1% |
| Aug 2026 | 93.6% | 4.2% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.6% | 7.2K | +0.28% | -1 points | |
| 2, held 2nd | 4.2% | 320 | +52.4% | +1.4 points | |
| 3, held 3rd | 1.7% | 130 | +8.3% | +0.1 points | |
| 4, held 4th | 0.52% | 40 | -50% | -0.5 points |
1.
93.6%
held 1st · 7.2K estimated branded searches · +0.28% vs prior month · -1 points
4.2%
held 2nd · 320 estimated branded searches · +52.4% vs prior month · +1.4 points
1.7%
held 3rd · 130 estimated branded searches · +8.3% vs prior month · +0.1 points
4.
Rakuten0.52%
held 4th · 40 estimated branded searches · -50% vs prior month · -0.5 points
Compare search popularity between Rakuten and its closest rivals
How has branded search demand for Rakuten changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten in New Zealand rose from 30 to 40.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback sites in New Zealand held steady, from 0.39% to 0.52%.
How did search popularity change for New Zealand cashback sites in August 2026?
4 changes
In August 2026, TopCashback gained estimated Share of Search among cashback sites in New Zealand, from 2.8% to 4.2%.
In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%.
In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%.
Estimated monthly branded searches for Kiwiwallet in New Zealand fell 31.6% over 11 measured months, from 190 to 130 in August 2026.
How is Rakuten measured?
Brandwave collects information about searches that people make online using Rakuten’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- rakuten cash back
- rakuten cashback
- rakuten rewards
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