Rakuten vs TopCashback:Which is more popular by branded search in New Zealand?
In August 2026, TopCashback had more branded searches than Rakuten among cashback sites in New Zealand. TopCashback was estimated to have 320 branded searches compared to Rakuten’s 40, and held a 4.2% Share of Search versus Rakuten’s 0.52%.
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Which is more popular in search, Rakuten or TopCashback?
Compare the cashback and rewards shopping sites New Zealanders earn money back with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TopCashback, Rakuten. The figures are in the table below the chart.
View monthly share of search table
| Month | ShopBack | TopCashback | Kiwiwallet | Rakuten |
|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.7% | 2.5% | 0.39% |
| Nov 2025 | 94.2% | 3.6% | 1.9% | 0.28% |
| Dec 2025 | 91.6% | 5.9% | 2% | 0.47% |
| Jan 2026 | 91% | 6% | 2.5% | 0.47% |
| Feb 2026 | 87.8% | 7% | 4.8% | 0.38% |
| Mar 2026 | 89% | 5.9% | 4.6% | 0.46% |
| Apr 2026 | 91.8% | 4.4% | 2.9% | 0.91% |
| May 2026 | 93.4% | 3.9% | 2.3% | 0.45% |
| Jun 2026 | 94.7% | 3% | 1.6% | 0.66% |
| Jul 2026 | 94.6% | 2.8% | 1.6% | 1.1% |
| Aug 2026 | 93.6% | 4.2% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — |
How has the Rakuten and TopCashback comparison changed over the last 12 months?
3 findings
- TopCashback was ahead of Rakuten in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback sites in New Zealand moved from 0.39% to 0.52%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand moved from 3.7% to 4.2%, and its estimated monthly branded searches moved from 280 to 320.
How did search popularity change for New Zealand cashback sites in August 2026?
2 changes
In August 2026, TopCashback gained estimated Share of Search among cashback sites in New Zealand, from 2.8% to 4.2%.
In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%.
How each brand is measured
Brandwave collects information about searches that people make online using Rakuten’s and TopCashback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rakuten
3 branded search terms
- rakuten cash back
- rakuten cashback
- rakuten rewards
TopCashback
7 branded search terms
- topcashback
- topcashback cash back
- topcashback cashback
- topcashback com
- topcashback nz
- topcashback rewards
- topcashback uk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.