How popular isTopCashback in search?
In August 2026, there were an estimated 320 branded searches for TopCashback in New Zealand which is up 14.3% over the last 11 months. TopCashback holds 4.2% estimated Share of Search among New Zealand cashback sites and is ranked 2nd of 4 competitors for search popularity.
ShopBack93.6%
TopCashback4.2%
Kiwiwallet1.7%
Rakuten0.52%
Follow TopCashback and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cashback sites compete with TopCashback?
Share of Search by month for ShopBack, TopCashback. The figures are in the table below the chart.
View monthly share of search table
| Month | ShopBack | TopCashback | Kiwiwallet | Rakuten |
|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.7% | 2.5% | 0.39% |
| Nov 2025 | 94.2% | 3.6% | 1.9% | 0.28% |
| Dec 2025 | 91.6% | 5.9% | 2% | 0.47% |
| Jan 2026 | 91% | 6% | 2.5% | 0.47% |
| Feb 2026 | 87.8% | 7% | 4.8% | 0.38% |
| Mar 2026 | 89% | 5.9% | 4.6% | 0.46% |
| Apr 2026 | 91.8% | 4.4% | 2.9% | 0.91% |
| May 2026 | 93.4% | 3.9% | 2.3% | 0.45% |
| Jun 2026 | 94.7% | 3% | 1.6% | 0.66% |
| Jul 2026 | 94.6% | 2.8% | 1.6% | 1.1% |
| Aug 2026 | 93.6% | 4.2% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.6% | 7.2K | +0.28% | -1 points | |
| 2, held 2nd | 4.2% | 320 | +52.4% | +1.4 points | |
| 3, held 3rd | 1.7% | 130 | +8.3% | +0.1 points | |
| 4, held 4th | 0.52% | 40 | -50% | -0.5 points |
1.
93.6%
held 1st · 7.2K estimated branded searches · +0.28% vs prior month · -1 points
4.2%
held 2nd · 320 estimated branded searches · +52.4% vs prior month · +1.4 points
1.7%
held 3rd · 130 estimated branded searches · +8.3% vs prior month · +0.1 points
4.
Rakuten0.52%
held 4th · 40 estimated branded searches · -50% vs prior month · -0.5 points
Compare search popularity between TopCashback and its closest rivals
How has branded search demand for TopCashback changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for TopCashback in New Zealand rose from 280 to 320.
- Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand increased from 3.7% to 4.2%.
- Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand peaked at 7% in February 2026 and was lowest at 2.8% in July 2026.
How did search popularity change for New Zealand cashback sites in August 2026?
4 changes
In August 2026, TopCashback gained estimated Share of Search among cashback sites in New Zealand, from 2.8% to 4.2%.
In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%.
In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%.
Estimated monthly branded searches for Kiwiwallet in New Zealand fell 31.6% over 11 measured months, from 190 to 130 in August 2026.
How is TopCashback measured?
Brandwave collects information about searches that people make online using TopCashback’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- topcashback
- topcashback cash back
- topcashback cashback
- topcashback com
- topcashback nz
- topcashback rewards
- topcashback uk
Do you work for TopCashback? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is TopCashback your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.