Brandwave

Cashback sites in New Zealand:Which brands are most popular in search?

In August 2026, ShopBack was the most searched among cashback sites in New Zealand, with an estimated 7.2K branded searches and 93.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. ShopBack93.6%
  2. TopCashback4.2%
  3. Kiwiwallet1.7%
  4. Rakuten0.52%

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Share of SearchLeaderboard

Compare the cashback and rewards shopping sites New Zealanders earn money back with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cashback sites in New Zealand, by month

Share of Search by month for ShopBack, TopCashback. The figures are in the table below the chart.

View monthly share of search table
MonthShopBackTopCashbackKiwiwalletRakuten
Oct 202593.5%3.7%2.5%0.39%
Nov 202594.2%3.6%1.9%0.28%
Dec 202591.6%5.9%2%0.47%
Jan 202691%6%2.5%0.47%
Feb 202687.8%7%4.8%0.38%
Mar 202689%5.9%4.6%0.46%
Apr 202691.8%4.4%2.9%0.91%
May 202693.4%3.9%2.3%0.45%
Jun 202694.7%3%1.6%0.66%
Jul 202694.6%2.8%1.6%1.1%
Aug 202693.6%4.2%1.7%0.52%
Sep 2026————

This month’s ranking, August 2026

  1. 1.ShopBack

    93.6%

    held 1st · 7.2K estimated branded searches · +0.28% vs prior month · -1 points

  2. 2.TopCashback

    4.2%

    held 2nd · 320 estimated branded searches · +52.4% vs prior month · +1.4 points

  3. 3.Kiwiwallet

    1.7%

    held 3rd · 130 estimated branded searches · +8.3% vs prior month · +0.1 points

  4. 4.Rakuten

    0.52%

    held 4th · 40 estimated branded searches · -50% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among cashback sites in New Zealand?

In August 2026, ShopBack was the most searched among cashback sites in New Zealand, with an estimated 7.2K branded searches and 93.6% estimated Share of Search within this set. TopCashback is in 2nd place, 89.4 percentage points behind at 4.2% Share of Search.

New Zealand cashback sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ShopBack93.5% → 93.6%94.7%Jun 202687.8%Feb 20261st
TopCashback3.7% → 4.2%7%Feb 20262.8%Jul 20262nd
Kiwiwallet2.5% → 1.7%4.8%Feb 20261.6%Jun 20263rd
Rakuten0.39% → 0.52%1.1%Jul 20260.28%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand increased from 3.7% to 4.2%.
  • Across the 11 months ending August 2026, Kiwiwallet’s estimated Share of Search among cashback sites in New Zealand decreased from 2.5% to 1.7%.
  • Across the 11 months ending August 2026, ShopBack’s estimated Share of Search among cashback sites in New Zealand peaked at 94.7% in June 2026 and was lowest at 87.8% in February 2026.
  • Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand peaked at 7% in February 2026 and was lowest at 2.8% in July 2026.
  • Across the 11 months ending August 2026, Kiwiwallet’s estimated Share of Search among cashback sites in New Zealand peaked at 4.8% in February 2026 and was lowest at 1.6% in June 2026.
  • Across the 11 months ending August 2026, ShopBack and Rakuten held steady: their estimated Share of Search among cashback sites in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand cashback sites in August 2026?

  1. In August 2026, TopCashback gained estimated Share of Search among cashback sites in New Zealand, from 2.8% to 4.2%.

  2. In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%.

  3. In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%.

  4. Estimated monthly branded searches for Kiwiwallet in New Zealand fell 31.6% over 11 measured months, from 190 to 130 in August 2026.

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