Rakuten vs ShopBack:Which is more popular by branded search in New Zealand?
In August 2026, ShopBack had more branded searches than Rakuten among cashback sites in New Zealand. ShopBack was estimated to have 7.2K branded searches compared to Rakuten’s 40, and held a 93.6% Share of Search versus Rakuten’s 0.52%.
Follow Rakuten vs ShopBack and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Rakuten or ShopBack?
Compare the cashback and rewards shopping sites New Zealanders earn money back with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ShopBack, Rakuten. The figures are in the table below the chart.
View monthly share of search table
| Month | ShopBack | TopCashback | Kiwiwallet | Rakuten |
|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.7% | 2.5% | 0.39% |
| Nov 2025 | 94.2% | 3.6% | 1.9% | 0.28% |
| Dec 2025 | 91.6% | 5.9% | 2% | 0.47% |
| Jan 2026 | 91% | 6% | 2.5% | 0.47% |
| Feb 2026 | 87.8% | 7% | 4.8% | 0.38% |
| Mar 2026 | 89% | 5.9% | 4.6% | 0.46% |
| Apr 2026 | 91.8% | 4.4% | 2.9% | 0.91% |
| May 2026 | 93.4% | 3.9% | 2.3% | 0.45% |
| Jun 2026 | 94.7% | 3% | 1.6% | 0.66% |
| Jul 2026 | 94.6% | 2.8% | 1.6% | 1.1% |
| Aug 2026 | 93.6% | 4.2% | 1.7% | 0.52% |
| Sep 2026 | — | — | — | — |
How has the Rakuten and ShopBack comparison changed over the last 12 months?
3 findings
- ShopBack was ahead of Rakuten in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback sites in New Zealand moved from 0.39% to 0.52%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, ShopBack’s estimated Share of Search among cashback sites in New Zealand moved from 93.5% to 93.6%, and its estimated monthly branded searches held steady at 7.2K.
How did search popularity change for New Zealand cashback sites in August 2026?
2 changes
In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%.
In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%.
How each brand is measured
Brandwave collects information about searches that people make online using Rakuten’s and ShopBack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.