Brandwave

How popular isPeople Plus in search?

In August 2026, there were an estimated 180 branded searches for People Plus in New Zealand which is down 10% over the last 11 months. People Plus holds 4% estimated Share of Search among New Zealand gisborne recruitment agencies and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Madison Recruitment52.9%
  2. Workbridge43.1%
  3. People Plus4%
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Which gisborne recruitment agencies compete with People Plus?

People Plus against gisborne recruitment agencies in New Zealand, by month

Share of Search by month for Madison Recruitment, Workbridge, People Plus. The figures are in the table below the chart.

View monthly share of search table
MonthMadison RecruitmentWorkbridgePeople Plus
Oct 202555.5%40%4.6%
Nov 202560.2%34.8%5%
Dec 202562.7%30.5%6.8%
Jan 202665%31%4%
Feb 202663.3%31.4%5.3%
Mar 202658.8%36.5%4.7%
Apr 202658.7%36.5%4.8%
May 202654.3%40.5%5.2%
Jun 202654.4%41.1%4.4%
Jul 202658.6%36.5%4.9%
Aug 202652.9%43.1%4%
Sep 2026———
  1. held 1st · 2.4K estimated branded searches · -4% vs prior month · -5.7 points

  2. 2.Workbridge

    43.1%

    held 2nd · 1.9K estimated branded searches · +25.8% vs prior month · +6.7 points

  3. held 3rd · 180 estimated branded searches · -14.3% vs prior month · -1 points

Compare search popularity between People Plus and its closest rivals

How has branded search demand for People Plus changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for People Plus in New Zealand fell from 200 to 180.
  • Across the 11 months ending August 2026, People Plus’ estimated Share of Search among gisborne recruitment agencies in New Zealand decreased from 4.6% to 4%.
  • Across the 11 months ending August 2026, People Plus’ estimated Share of Search among gisborne recruitment agencies in New Zealand peaked at 6.8% in December 2025 and was lowest at 4% in January 2026.

How did search popularity change for New Zealand gisborne recruitment agencies in August 2026?

  1. In August 2026, Workbridge gained estimated Share of Search among gisborne recruitment agencies in New Zealand, from 36.5% to 43.1%.

  2. In August 2026, Madison Recruitment lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 58.6% to 52.9%.

  3. In August 2026, People Plus lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 4.9% to 4%.

How is People Plus measured?

Brandwave collects information about searches that people make online using People Plus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • people plus
  • people plus gisborne
  • people plus jobs
  • people plus recruitment
  • peopleplus

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How the Brand Demand Index is measured

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Is People Plus your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.