People Plus vs Workbridge:Which is more popular by branded search in New Zealand?
In August 2026, Workbridge had more branded searches than People Plus among gisborne recruitment agencies in New Zealand. Workbridge was estimated to have 1.9K branded searches compared to People Plus’ 180, and held a 43.1% Share of Search versus People Plus’ 4%.
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Which is more popular in search, People Plus or Workbridge?
Compare Gisborne recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Workbridge, People Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | Madison Recruitment | Workbridge | People Plus |
|---|---|---|---|
| Oct 2025 | 55.5% | 40% | 4.6% |
| Nov 2025 | 60.2% | 34.8% | 5% |
| Dec 2025 | 62.7% | 30.5% | 6.8% |
| Jan 2026 | 65% | 31% | 4% |
| Feb 2026 | 63.3% | 31.4% | 5.3% |
| Mar 2026 | 58.8% | 36.5% | 4.7% |
| Apr 2026 | 58.7% | 36.5% | 4.8% |
| May 2026 | 54.3% | 40.5% | 5.2% |
| Jun 2026 | 54.4% | 41.1% | 4.4% |
| Jul 2026 | 58.6% | 36.5% | 4.9% |
| Aug 2026 | 52.9% | 43.1% | 4% |
| Sep 2026 | — | — | — |
How has the People Plus and Workbridge comparison changed over the last 12 months?
3 findings
- Workbridge was ahead of People Plus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, People Plus’ estimated Share of Search among gisborne recruitment agencies in New Zealand moved from 4.6% to 4%, and its estimated monthly branded searches moved from 200 to 180.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand moved from 40% to 43.1%, and its estimated monthly branded searches moved from 1.8K to 1.9K.
How did search popularity change for New Zealand gisborne recruitment agencies in August 2026?
2 changes
In August 2026, Workbridge gained estimated Share of Search among gisborne recruitment agencies in New Zealand, from 36.5% to 43.1%.
In August 2026, People Plus lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 4.9% to 4%.
How each brand is measured
Brandwave collects information about searches that people make online using People Plus’ and Workbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
People Plus
5 branded search terms
- people plus
- people plus gisborne
- people plus jobs
- people plus recruitment
- peopleplus
Workbridge
9 branded search terms
- work bridge
- work bridge jobs
- work bridge nz
- workbridge
- workbridge jobs
- workbridge new zealand
- workbridge nz
- workbridge wanganui
- workbridge whanganui
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.