Brandwave

Madison Recruitment vs People Plus:Which is more popular by branded search in New Zealand?

In August 2026, Madison Recruitment had more branded searches than People Plus among gisborne recruitment agencies in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to People Plus’ 180, and held a 52.9% Share of Search versus People Plus’ 4%.

Share of Search among gisborne recruitment agencies in New Zealand in August 2026Which is more popular in search, Madison Recruitment or People Plus?
Madison Recruitment52.9%2.4K searches
vs
People Plus4%180 searches

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Which is more popular in search, Madison Recruitment or People Plus?

Compare Gisborne recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Madison Recruitment and People Plus among gisborne recruitment agencies in New Zealand, by month

Share of Search by month for Madison Recruitment, People Plus. The figures are in the table below the chart.

View monthly share of search table
MonthMadison RecruitmentWorkbridgePeople Plus
Oct 202555.5%40%4.6%
Nov 202560.2%34.8%5%
Dec 202562.7%30.5%6.8%
Jan 202665%31%4%
Feb 202663.3%31.4%5.3%
Mar 202658.8%36.5%4.7%
Apr 202658.7%36.5%4.8%
May 202654.3%40.5%5.2%
Jun 202654.4%41.1%4.4%
Jul 202658.6%36.5%4.9%
Aug 202652.9%43.1%4%
Sep 2026———

How has the Madison Recruitment and People Plus comparison changed over the last 12 months?

How did search popularity change for New Zealand gisborne recruitment agencies in August 2026?

  1. In August 2026, Madison Recruitment lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 58.6% to 52.9%.

  2. In August 2026, People Plus lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 4.9% to 4%.

How each brand is measured

Brandwave collects information about searches that people make online using Madison Recruitment’s and People Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Madison Recruitment

13 branded search terms

  • madison co nz
  • Madison Recruitment
  • madison recruitment agency
  • madison recruitment auckland
  • madison recruitment christchurch
  • madison recruitment hamilton
  • madison recruitment jobs
  • madison recruitment masterton
  • madison recruitment new zealand
  • madison recruitment nz
  • madison recruitment tauranga
  • madison recruitment wellington
  • madison.co.nz

People Plus

5 branded search terms

  • people plus
  • people plus gisborne
  • people plus jobs
  • people plus recruitment
  • peopleplus

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.