Brandwave

How popular isOptimizely in search?

In August 2026, there were an estimated 620 branded searches for Optimizely in New Zealand which held steady over the last 11 months. Optimizely holds 86.1% estimated Share of Search among New Zealand A/B testing tools and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Optimizely86.1%
  2. Statsig6.9%
  3. AB Tasty2.8%
  4. VWO2.8%
  5. Convert Experiences1.4%
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Which A/B testing tools compete with Optimizely?

Optimizely against A/B testing tools in New Zealand, by month

Share of Search by month for Optimizely, Statsig, AB Tasty, VWO. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyStatsigAB TastyVWOConvert Experiences
Oct 202579.2%14.3%3.9%1.3%1.3%
Nov 202583.3%10%3.3%1.7%1.7%
Dec 202582%14%2%2%0%
Jan 202677.8%11.1%6.3%3.2%1.6%
Feb 202676.6%14.1%3.1%4.7%1.6%
Mar 202680.5%15.6%2.6%1.3%0%
Apr 202675.4%13.8%6.2%3.1%1.5%
May 202681.6%11.8%3.9%2.6%0%
Jun 202684%10.7%1.3%2.7%1.3%
Jul 202681.3%9.4%4.7%3.1%1.6%
Aug 202686.1%6.9%2.8%2.8%1.4%
Sep 2026—————

  1. 1.Optimizely

    86.1%

    held 1st · 620 estimated branded searches · +19.2% vs prior month · +4.9 points

  2. 2.Statsig

    6.9%

    held 2nd · 50 estimated branded searches · -16.7% vs prior month · -2.4 points

  3. 3.AB Tasty

    2.8%

    held 3rd · 20 estimated branded searches · -33.3% vs prior month · -1.9 points

  4. 4.VWO

    2.8%

    held 4th · 20 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Convert Experiences

    1.4%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Optimizely and its closest rivals

How has branded search demand for Optimizely changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely in New Zealand held steady, from 610 to 620.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand increased from 79.2% to 86.1%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand peaked at 86.1% in August 2026 and was lowest at 75.4% in April 2026.

How did search popularity change for New Zealand A/B testing tools in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among A/B testing tools in New Zealand, from 81.3% to 86.1%.

  2. In August 2026, Statsig lost estimated Share of Search among A/B testing tools in New Zealand, from 9.4% to 6.9%.

  3. In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.

  4. Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Optimizely measured?

Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • optimizely
  • optimizely ab testing
  • optimizely com
  • optimizely experimentation
  • optimizely split testing

Do you work for Optimizely? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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