Convert Experiences vs Optimizely:Which is more popular by branded search in New Zealand?
In August 2026, Optimizely had more branded searches than Convert Experiences among A/B testing tools in New Zealand. Optimizely was estimated to have 620 branded searches compared to Convert Experiences’ 10, and held an 86.1% Share of Search versus Convert Experiences’ 1.4%.
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Which is more popular in search, Convert Experiences or Optimizely?
Compare the A/B testing and experimentation tools New Zealand marketers optimise sites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, Convert Experiences. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Statsig | AB Tasty | VWO | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 14.3% | 3.9% | 1.3% | 1.3% |
| Nov 2025 | 83.3% | 10% | 3.3% | 1.7% | 1.7% |
| Dec 2025 | 82% | 14% | 2% | 2% | 0% |
| Jan 2026 | 77.8% | 11.1% | 6.3% | 3.2% | 1.6% |
| Feb 2026 | 76.6% | 14.1% | 3.1% | 4.7% | 1.6% |
| Mar 2026 | 80.5% | 15.6% | 2.6% | 1.3% | 0% |
| Apr 2026 | 75.4% | 13.8% | 6.2% | 3.1% | 1.5% |
| May 2026 | 81.6% | 11.8% | 3.9% | 2.6% | 0% |
| Jun 2026 | 84% | 10.7% | 1.3% | 2.7% | 1.3% |
| Jul 2026 | 81.3% | 9.4% | 4.7% | 3.1% | 1.6% |
| Aug 2026 | 86.1% | 6.9% | 2.8% | 2.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Convert Experiences and Optimizely comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of Convert Experiences in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Convert Experiences’ estimated Share of Search among A/B testing tools in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand moved from 79.2% to 86.1%, and its estimated monthly branded searches moved from 610 to 620.
How did search popularity change for New Zealand A/B testing tools in August 2026?
1 change
In August 2026, Optimizely gained estimated Share of Search among A/B testing tools in New Zealand, from 81.3% to 86.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Convert Experiences’ and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Convert Experiences
1 branded search term
- convert ab testing
Optimizely
5 branded search terms
- optimizely
- optimizely ab testing
- optimizely com
- optimizely experimentation
- optimizely split testing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.