Brandwave

Optimizely vs Skyword:Which is more popular in New Zealand?

In October 2026, Optimizely had more branded searches than Skyword among content marketing platforms in New Zealand. Optimizely had about 480 branded searches, while Skyword had 10. Optimizely made up 2.5% of all content marketing platform searches we track, and Skyword accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about content marketing platforms, Optimizely appeared in one of the five answers and Skyword in none.

Among content marketing platforms in New Zealand in October 2026

Who do people search for more?

Optimizely, about 48 searches for every 1 for Skyword

Optimizely 480 searchesSkyword 10 searches

Who does AI mention more?

Optimizely, mentioned in 1 of 5 answers, Skyword in 0

Optimizely in 1 of 5Skyword in 0 of 5

Follow Optimizely vs Skyword and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top content marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Optimizely was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skyword did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. Semrush2nd
  3. CoSchedule3rd
  4. Optimizely4th
  5. StoryChief5th
  6. Mailchimp6th
  7. Planable7th
  8. Contently–
  9. Skyword–
  10. Uberflip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoSchedule2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StoryChief2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimizely1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contently0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Optimizely or Skyword more popular in search?

This chart shows how often people search Google for Optimizely and Skyword by name. Each line represents a brand's share of searches for all ten content marketing platforms we track, month by month, from searches in New Zealand.

Optimizely and Skyword among content marketing platforms in New Zealand, by month

Share of searches by month for Optimizely, Skyword. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpHubSpotSemrushOptimizelyPlanableContentlyCoScheduleSkywordStoryChiefUberflip
Nov 202560.2%28.5%7.9%1.9%0.69%0.37%0.16%0.04%0.08%0.04%
Dec 202559.1%28.8%8.1%2.3%1%0.42%0.12%0.06%0.06%0%
Jan 202649.9%36.1%10%2.4%1.1%0.25%0.2%0.05%0.05%0.05%
Feb 202655.2%32.2%9%2.2%0.96%0.18%0.14%0.05%0.05%0.05%
Mar 202654.7%32.3%9.2%2.2%0.96%0.33%0.15%0.07%0.04%0.04%
Apr 202651.5%36.5%8.4%2%0.89%0.38%0.13%0.08%0.04%0.04%
May 202651.1%36.5%8.4%2.5%0.89%0.3%0.13%0.04%0.04%0.04%
Jun 202647.4%40.9%7.8%2.3%1%0.27%0.2%0.04%0.04%0%
Jul 202654.9%32.2%9.1%2.2%1.2%0.32%0.09%0.05%0.05%0%
Aug 202646.4%39.8%9.4%2.8%0.98%0.33%0.19%0.09%0.05%0.05%
Sep 202651.7%35.9%8.4%2.5%0.9%0.38%0.09%0.04%0.04%0.04%
Oct 202651.4%35.7%8.6%2.5%1.1%0.47%0.16%0.05%0.05%0.05%

How has branded search for Optimizely and Skyword changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand content marketing platforms in October 2026?

0 changes

Neither Optimizely nor Skyword moved beyond provider rounding among content marketing platforms in October 2026.

How are Optimizely’s and Skyword’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Optimizely’s and Skyword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Optimizely

1 branded search term

  • optimizely

Skyword

2 branded search terms

  • skyword
  • skyword ai

How the Brand Demand Index is measured

Other head-to-heads among content marketing platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free