Optimizely vs VWO:Which is more popular by branded search in New Zealand?
In August 2026, Optimizely had more branded searches than VWO among A/B testing tools in New Zealand. Optimizely was estimated to have 620 branded searches compared to VWO’s 20, and held an 86.1% Share of Search versus VWO’s 2.8%.
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Which is more popular in search, Optimizely or VWO?
Compare the A/B testing and experimentation tools New Zealand marketers optimise sites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, VWO. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Statsig | AB Tasty | VWO | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 14.3% | 3.9% | 1.3% | 1.3% |
| Nov 2025 | 83.3% | 10% | 3.3% | 1.7% | 1.7% |
| Dec 2025 | 82% | 14% | 2% | 2% | 0% |
| Jan 2026 | 77.8% | 11.1% | 6.3% | 3.2% | 1.6% |
| Feb 2026 | 76.6% | 14.1% | 3.1% | 4.7% | 1.6% |
| Mar 2026 | 80.5% | 15.6% | 2.6% | 1.3% | 0% |
| Apr 2026 | 75.4% | 13.8% | 6.2% | 3.1% | 1.5% |
| May 2026 | 81.6% | 11.8% | 3.9% | 2.6% | 0% |
| Jun 2026 | 84% | 10.7% | 1.3% | 2.7% | 1.3% |
| Jul 2026 | 81.3% | 9.4% | 4.7% | 3.1% | 1.6% |
| Aug 2026 | 86.1% | 6.9% | 2.8% | 2.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Optimizely and VWO comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of VWO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand moved from 79.2% to 86.1%, and its estimated monthly branded searches moved from 610 to 620.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing tools in New Zealand moved from 1.3% to 2.8%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand A/B testing tools in August 2026?
2 changes
In August 2026, Optimizely gained estimated Share of Search among A/B testing tools in New Zealand, from 81.3% to 86.1%.
Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Optimizely’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimizely
5 branded search terms
- optimizely
- optimizely ab testing
- optimizely com
- optimizely experimentation
- optimizely split testing
VWO
3 branded search terms
- vwo ab testing
- vwo com
- vwo split testing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.