How popular isOneTrust in search?
In August 2026, there were an estimated 170 branded searches for OneTrust in New Zealand which is up 54.5% over the last 11 months. OneTrust holds 40.5% estimated Share of Search among New Zealand cookie consent and privacy tools and is ranked 1st of 6 competitors for search popularity.
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Which cookie consent and privacy tools compete with OneTrust?
Share of Search by month for OneTrust, Termly, Cookiebot, CookieYes, iubenda, Osano. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Termly | Cookiebot | CookieYes | iubenda | Osano |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 18.8% | 15.6% | 12.5% | 12.5% | 6.3% |
| Nov 2025 | 31.4% | 20% | 17.1% | 14.3% | 11.4% | 5.7% |
| Dec 2025 | 31.8% | 18.2% | 22.7% | 18.2% | 4.5% | 4.5% |
| Jan 2026 | 38.9% | 19.4% | 19.4% | 8.3% | 5.6% | 8.3% |
| Feb 2026 | 44.1% | 17.6% | 17.6% | 11.8% | 5.9% | 2.9% |
| Mar 2026 | 30.2% | 15.1% | 20.8% | 15.1% | 11.3% | 7.5% |
| Apr 2026 | 31.7% | 22% | 19.5% | 12.2% | 9.8% | 4.9% |
| May 2026 | 37.8% | 21.6% | 13.5% | 8.1% | 10.8% | 8.1% |
| Jun 2026 | 28.3% | 23.9% | 19.6% | 13% | 6.5% | 8.7% |
| Jul 2026 | 33.3% | 22.2% | 16.7% | 13.9% | 8.3% | 5.6% |
| Aug 2026 | 40.5% | 19% | 16.7% | 11.9% | 7.1% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 170 | +41.7% | +7.1 points | |
| 2, held 2nd | 19% | 80 | 0% | -3.2 points | |
| 3, held 3rd | 16.7% | 70 | +16.7% | 0 points | |
| 4, held 4th | 11.9% | 50 | 0% | -2 points | |
| 5, held 5th | 7.1% | 30 | 0% | -1.2 points | |
| 6, held 6th | 4.8% | 20 | 0% | -0.8 points |
1.
OneTrust
40.5%
held 1st · 170 estimated branded searches · +41.7% vs prior month · +7.1 points
2.
Termly19%
held 2nd · 80 estimated branded searches · 0% vs prior month · -3.2 points
16.7%
held 3rd · 70 estimated branded searches · +16.7% vs prior month · 0 points
11.9%
held 4th · 50 estimated branded searches · 0% vs prior month · -2 points
5.
iubenda
7.1%
held 5th · 30 estimated branded searches · 0% vs prior month · -1.2 points
6.
Osano4.8%
held 6th · 20 estimated branded searches · 0% vs prior month · -0.8 points
Compare search popularity between OneTrust and its closest rivals
How has branded search demand for OneTrust changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OneTrust in New Zealand rose from 110 to 170.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand increased from 34.4% to 40.5%.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 44.1% in February 2026 and was lowest at 28.3% in June 2026.
How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?
6 changes
In August 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools in New Zealand, from 33.3% to 40.5%.

In August 2026, Termly lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 22.2% to 19%.

In August 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 13.9% to 11.9%.
In August 2026, iubenda lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 8.3% to 7.1%.

In August 2026, Osano lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 5.6% to 4.8%.

Estimated monthly branded searches for Cookiebot in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
How is OneTrust measured?
Brandwave collects information about searches that people make online using OneTrust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- onetrust
- onetrust com
- onetrust consent management
- onetrust cookie banner
- onetrust cookie consent
- onetrust near me
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Is OneTrust your brand?
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