OneTrust vs Osano:Which is more popular by branded search in New Zealand?
In August 2026, OneTrust had more branded searches than Osano among cookie consent and privacy tools in New Zealand. OneTrust was estimated to have 170 branded searches compared to Osano’s 20, and held a 40.5% Share of Search versus Osano’s 4.8%.
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Which is more popular in search, OneTrust or Osano?
Compare the cookie banner and consent management tools New Zealand websites use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneTrust, Osano. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Termly | Cookiebot | CookieYes | iubenda | Osano |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 18.8% | 15.6% | 12.5% | 12.5% | 6.3% |
| Nov 2025 | 31.4% | 20% | 17.1% | 14.3% | 11.4% | 5.7% |
| Dec 2025 | 31.8% | 18.2% | 22.7% | 18.2% | 4.5% | 4.5% |
| Jan 2026 | 38.9% | 19.4% | 19.4% | 8.3% | 5.6% | 8.3% |
| Feb 2026 | 44.1% | 17.6% | 17.6% | 11.8% | 5.9% | 2.9% |
| Mar 2026 | 30.2% | 15.1% | 20.8% | 15.1% | 11.3% | 7.5% |
| Apr 2026 | 31.7% | 22% | 19.5% | 12.2% | 9.8% | 4.9% |
| May 2026 | 37.8% | 21.6% | 13.5% | 8.1% | 10.8% | 8.1% |
| Jun 2026 | 28.3% | 23.9% | 19.6% | 13% | 6.5% | 8.7% |
| Jul 2026 | 33.3% | 22.2% | 16.7% | 13.9% | 8.3% | 5.6% |
| Aug 2026 | 40.5% | 19% | 16.7% | 11.9% | 7.1% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the OneTrust and Osano comparison changed over the last 12 months?
3 findings
- OneTrust was ahead of Osano in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand moved from 34.4% to 40.5%, and its estimated monthly branded searches moved from 110 to 170.
- Across the 11 months ending August 2026, Osano’s estimated Share of Search among cookie consent and privacy tools in New Zealand moved from 6.3% to 4.8%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?
2 changes
In August 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools in New Zealand, from 33.3% to 40.5%.
In August 2026, Osano lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 5.6% to 4.8%.
How each brand is measured
Brandwave collects information about searches that people make online using OneTrust’s and Osano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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