Brandwave

Cookie consent and privacy tools in New Zealand:Which brands are most popular in search?

In August 2026, OneTrust was the most searched among cookie consent and privacy tools in New Zealand, with an estimated 170 branded searches and 40.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. OneTrust40.5%
  2. Termly19%
  3. Cookiebot16.7%
  4. CookieYes11.9%
  5. iubenda7.1%
  6. Osano4.8%

Follow cookie consent and privacy tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the cookie banner and consent management tools New Zealand websites use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cookie consent and privacy tools in New Zealand, by month

Share of Search by month for OneTrust, Termly, Cookiebot, CookieYes, iubenda, Osano. The figures are in the table below the chart.

View monthly share of search table
MonthOneTrustTermlyCookiebotCookieYesiubendaOsano
Oct 202534.4%18.8%15.6%12.5%12.5%6.3%
Nov 202531.4%20%17.1%14.3%11.4%5.7%
Dec 202531.8%18.2%22.7%18.2%4.5%4.5%
Jan 202638.9%19.4%19.4%8.3%5.6%8.3%
Feb 202644.1%17.6%17.6%11.8%5.9%2.9%
Mar 202630.2%15.1%20.8%15.1%11.3%7.5%
Apr 202631.7%22%19.5%12.2%9.8%4.9%
May 202637.8%21.6%13.5%8.1%10.8%8.1%
Jun 202628.3%23.9%19.6%13%6.5%8.7%
Jul 202633.3%22.2%16.7%13.9%8.3%5.6%
Aug 202640.5%19%16.7%11.9%7.1%4.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.OneTrust

    40.5%

    held 1st · 170 estimated branded searches · +41.7% vs prior month · +7.1 points

  2. 2.Termly

    19%

    held 2nd · 80 estimated branded searches · 0% vs prior month · -3.2 points

  3. 3.Cookiebot

    16.7%

    held 3rd · 70 estimated branded searches · +16.7% vs prior month · 0 points

  4. 4.CookieYes

    11.9%

    held 4th · 50 estimated branded searches · 0% vs prior month · -2 points

  5. 5.iubenda

    7.1%

    held 5th · 30 estimated branded searches · 0% vs prior month · -1.2 points

  6. 6.Osano

    4.8%

    held 6th · 20 estimated branded searches · 0% vs prior month · -0.8 points

Compare search popularity between leading brands

Which brand is most popular in search among cookie consent and privacy tools in New Zealand?

In August 2026, OneTrust was the most searched among cookie consent and privacy tools in New Zealand, with an estimated 170 branded searches and 40.5% estimated Share of Search within this set. Termly is in 2nd place, 21.4 percentage points behind at 19% Share of Search.

New Zealand cookie consent and privacy tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneTrust34.4% → 40.5%44.1%Feb 202628.3%Jun 20261st
Termly18.8% → 19%23.9%Jun 202615.1%Mar 20262nd
Cookiebot15.6% → 16.7%22.7%Dec 202513.5%May 20263rd
CookieYes12.5% → 11.9%18.2%Dec 20258.1%May 20264th
iubenda12.5% → 7.1%12.5%Oct 20254.5%Dec 20255th
Osano6.3% → 4.8%8.7%Jun 20262.9%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand increased from 34.4% to 40.5%.
  • Across the 11 months ending August 2026, Cookiebot’s estimated Share of Search among cookie consent and privacy tools in New Zealand increased from 15.6% to 16.7%.
  • Across the 11 months ending August 2026, CookieYes’ estimated Share of Search among cookie consent and privacy tools in New Zealand decreased from 12.5% to 11.9%.
  • Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand decreased from 12.5% to 7.1%.
  • Across the 11 months ending August 2026, Osano’s estimated Share of Search among cookie consent and privacy tools in New Zealand decreased from 6.3% to 4.8%.
  • Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 44.1% in February 2026 and was lowest at 28.3% in June 2026.
  • Across the 11 months ending August 2026, Termly’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 23.9% in June 2026 and was lowest at 15.1% in March 2026.
  • Across the 11 months ending August 2026, Cookiebot’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 22.7% in December 2025 and was lowest at 13.5% in May 2026.
  • Across the 11 months ending August 2026, CookieYes’ estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 18.2% in December 2025 and was lowest at 8.1% in May 2026.
  • Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 12.5% in October 2025 and was lowest at 4.5% in December 2025.
  • Across the 11 months ending August 2026, Osano’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 8.7% in June 2026 and was lowest at 2.9% in February 2026.
  • Across the 11 months ending August 2026, Termly held steady: its estimated Share of Search among cookie consent and privacy tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?

  1. In August 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools in New Zealand, from 33.3% to 40.5%.

  2. In August 2026, Termly lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 22.2% to 19%.

  3. In August 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 13.9% to 11.9%.

  4. In August 2026, iubenda lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 8.3% to 7.1%.

  5. In August 2026, Osano lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 5.6% to 4.8%.

  6. Estimated monthly branded searches for Cookiebot in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record