Brandwave

How popular isiubenda in search?

In August 2026, there were an estimated 30 branded searches for iubenda in New Zealand which is down 25% over the last 11 months. iubenda holds 7.1% estimated Share of Search among New Zealand cookie consent and privacy tools and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. OneTrust40.5%
  2. Termly19%
  3. Cookiebot16.7%
  4. CookieYes11.9%
  5. iubenda7.1%
  6. Osano4.8%
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Which cookie consent and privacy tools compete with iubenda?

iubenda against cookie consent and privacy tools in New Zealand, by month

Share of Search by month for OneTrust, Termly, Cookiebot, CookieYes, iubenda, Osano. The figures are in the table below the chart.

View monthly share of search table
MonthOneTrustTermlyCookiebotCookieYesiubendaOsano
Oct 202534.4%18.8%15.6%12.5%12.5%6.3%
Nov 202531.4%20%17.1%14.3%11.4%5.7%
Dec 202531.8%18.2%22.7%18.2%4.5%4.5%
Jan 202638.9%19.4%19.4%8.3%5.6%8.3%
Feb 202644.1%17.6%17.6%11.8%5.9%2.9%
Mar 202630.2%15.1%20.8%15.1%11.3%7.5%
Apr 202631.7%22%19.5%12.2%9.8%4.9%
May 202637.8%21.6%13.5%8.1%10.8%8.1%
Jun 202628.3%23.9%19.6%13%6.5%8.7%
Jul 202633.3%22.2%16.7%13.9%8.3%5.6%
Aug 202640.5%19%16.7%11.9%7.1%4.8%
Sep 2026——————
  1. 1.OneTrust

    40.5%

    held 1st · 170 estimated branded searches · +41.7% vs prior month · +7.1 points

  2. 2.Termly

    19%

    held 2nd · 80 estimated branded searches · 0% vs prior month · -3.2 points

  3. 3.Cookiebot

    16.7%

    held 3rd · 70 estimated branded searches · +16.7% vs prior month · 0 points

  4. 4.CookieYes

    11.9%

    held 4th · 50 estimated branded searches · 0% vs prior month · -2 points

  5. 5.iubenda

    7.1%

    held 5th · 30 estimated branded searches · 0% vs prior month · -1.2 points

  6. 6.Osano

    4.8%

    held 6th · 20 estimated branded searches · 0% vs prior month · -0.8 points

Compare search popularity between iubenda and its closest rivals

How has branded search demand for iubenda changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for iubenda in New Zealand fell from 40 to 30.
  • Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand decreased from 12.5% to 7.1%.
  • Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 12.5% in October 2025 and was lowest at 4.5% in December 2025.

How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?

  1. In August 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools in New Zealand, from 33.3% to 40.5%.

  2. In August 2026, Termly lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 22.2% to 19%.

  3. In August 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 13.9% to 11.9%.

  4. In August 2026, iubenda lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 8.3% to 7.1%.

  5. In August 2026, Osano lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 5.6% to 4.8%.

  6. Estimated monthly branded searches for Cookiebot in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

How is iubenda measured?

Brandwave collects information about searches that people make online using iubenda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • iubenda
  • iubenda com
  • iubenda cookie banner
  • iubenda cookie consent
  • iubenda privacy policy

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How the Brand Demand Index is measured

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