iubenda vs Osano:Which is more popular by branded search in New Zealand?
In August 2026, iubenda had more branded searches than Osano among cookie consent and privacy tools in New Zealand. iubenda was estimated to have 30 branded searches compared to Osano’s 20, and held a 7.1% Share of Search versus Osano’s 4.8%.
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Which is more popular in search, iubenda or Osano?
Compare the cookie banner and consent management tools New Zealand websites use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iubenda, Osano. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Termly | Cookiebot | CookieYes | iubenda | Osano |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 18.8% | 15.6% | 12.5% | 12.5% | 6.3% |
| Nov 2025 | 31.4% | 20% | 17.1% | 14.3% | 11.4% | 5.7% |
| Dec 2025 | 31.8% | 18.2% | 22.7% | 18.2% | 4.5% | 4.5% |
| Jan 2026 | 38.9% | 19.4% | 19.4% | 8.3% | 5.6% | 8.3% |
| Feb 2026 | 44.1% | 17.6% | 17.6% | 11.8% | 5.9% | 2.9% |
| Mar 2026 | 30.2% | 15.1% | 20.8% | 15.1% | 11.3% | 7.5% |
| Apr 2026 | 31.7% | 22% | 19.5% | 12.2% | 9.8% | 4.9% |
| May 2026 | 37.8% | 21.6% | 13.5% | 8.1% | 10.8% | 8.1% |
| Jun 2026 | 28.3% | 23.9% | 19.6% | 13% | 6.5% | 8.7% |
| Jul 2026 | 33.3% | 22.2% | 16.7% | 13.9% | 8.3% | 5.6% |
| Aug 2026 | 40.5% | 19% | 16.7% | 11.9% | 7.1% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the iubenda and Osano comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Osano took it in January 2026, iubenda took it in February 2026, Osano took it in June 2026, iubenda took it in July 2026.
- Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand moved from 12.5% to 7.1%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Osano’s estimated Share of Search among cookie consent and privacy tools in New Zealand moved from 6.3% to 4.8%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?
2 changes
In August 2026, iubenda lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 8.3% to 7.1%.
In August 2026, Osano lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 5.6% to 4.8%.
How each brand is measured
Brandwave collects information about searches that people make online using iubenda’s and Osano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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