iubenda vs OneTrust:Which is more popular by branded search in New Zealand?
In August 2026, OneTrust had more branded searches than iubenda among cookie consent and privacy tools in New Zealand. OneTrust was estimated to have 170 branded searches compared to iubenda’s 30, and held a 40.5% Share of Search versus iubenda’s 7.1%.
Follow iubenda vs OneTrust and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, iubenda or OneTrust?
Compare the cookie banner and consent management tools New Zealand websites use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneTrust, iubenda. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Termly | Cookiebot | CookieYes | iubenda | Osano |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 18.8% | 15.6% | 12.5% | 12.5% | 6.3% |
| Nov 2025 | 31.4% | 20% | 17.1% | 14.3% | 11.4% | 5.7% |
| Dec 2025 | 31.8% | 18.2% | 22.7% | 18.2% | 4.5% | 4.5% |
| Jan 2026 | 38.9% | 19.4% | 19.4% | 8.3% | 5.6% | 8.3% |
| Feb 2026 | 44.1% | 17.6% | 17.6% | 11.8% | 5.9% | 2.9% |
| Mar 2026 | 30.2% | 15.1% | 20.8% | 15.1% | 11.3% | 7.5% |
| Apr 2026 | 31.7% | 22% | 19.5% | 12.2% | 9.8% | 4.9% |
| May 2026 | 37.8% | 21.6% | 13.5% | 8.1% | 10.8% | 8.1% |
| Jun 2026 | 28.3% | 23.9% | 19.6% | 13% | 6.5% | 8.7% |
| Jul 2026 | 33.3% | 22.2% | 16.7% | 13.9% | 8.3% | 5.6% |
| Aug 2026 | 40.5% | 19% | 16.7% | 11.9% | 7.1% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the iubenda and OneTrust comparison changed over the last 12 months?
3 findings
- OneTrust was ahead of iubenda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools in New Zealand moved from 12.5% to 7.1%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand moved from 34.4% to 40.5%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?
2 changes
In August 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools in New Zealand, from 33.3% to 40.5%.
In August 2026, iubenda lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 8.3% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using iubenda’s and OneTrust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.