How popular isNielsen in search?
In August 2026, there were an estimated 140 branded searches for Nielsen in New Zealand which is down 17.6% over the last 11 months. Nielsen holds 3.5% estimated Share of Search among New Zealand market research companies and is ranked 5th of 7 competitors for search popularity.
Ipsos64%
Kantar19.8%
Verian5.7%- Talbot Mills4.7%
Nielsen3.5%- Horizon Research1.2%
Research First1.2%
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Which market research companies compete with Nielsen?
Share of Search by month for Ipsos, Kantar, Verian, Talbot Mills, Nielsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Talbot Mills | Nielsen | Horizon Research | Research First |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 25.4% | 13.6% | 4% | 5.3% | 3.1% | 1.5% |
| Nov 2025 | 60.4% | 21.1% | 6.8% | 3% | 3.5% | 4.1% | 1.1% |
| Dec 2025 | 55.1% | 18.6% | 13.7% | 2.7% | 4.2% | 3.8% | 1.9% |
| Jan 2026 | 53.5% | 20.3% | 8% | 2% | 4% | 1.7% | 10.6% |
| Feb 2026 | 55.9% | 24.4% | 7.9% | 2.2% | 6% | 1.9% | 1.6% |
| Mar 2026 | 63.4% | 18.6% | 5.3% | 4.8% | 5.1% | 1.8% | 1% |
| Apr 2026 | 57.5% | 16.8% | 13% | 6% | 4.3% | 1.4% | 1.1% |
| May 2026 | 53.6% | 24.1% | 10.4% | 5.6% | 4.2% | 1% | 1% |
| Jun 2026 | 58% | 25.6% | 6.9% | 4.4% | 2.9% | 1.1% | 1.1% |
| Jul 2026 | 60.7% | 24.3% | 4.5% | 4% | 4.3% | 1% | 1.3% |
| Aug 2026 | 64% | 19.8% | 5.7% | 4.7% | 3.5% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 2.6K | +7% | +3.3 points | |
| 2, held 2nd | 19.8% | 800 | -17.5% | -4.6 points | |
| 3, held 3rd | 5.7% | 230 | +27.8% | +1.2 points | |
| 4, moved from 5th to 4th | 4.7% | 190 | +18.8% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.5% | 140 | -17.6% | -0.8 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 1.2% | 50 | +25% | +0.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.2% | 50 | 0% | 0 pointsmoved from 6th to 7th |
1.
64%
held 1st · 2.6K estimated branded searches · +7% vs prior month · +3.3 points
2.
Kantar19.8%
held 2nd · 800 estimated branded searches · -17.5% vs prior month · -4.6 points
3.
Verian5.7%
held 3rd · 230 estimated branded searches · +27.8% vs prior month · +1.2 points
4.7%
moved from 5th to 4th · 190 estimated branded searches · +18.8% vs prior month · +0.7 points
5.
Nielsen3.5%
moved from 4th to 5th · 140 estimated branded searches · -17.6% vs prior month · -0.8 points
1.2%
moved from 7th to 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points
1.2%
moved from 6th to 7th · 50 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Nielsen and its closest rivals
How has branded search demand for Nielsen changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nielsen in New Zealand fell from 170 to 140.
- Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand decreased from 5.3% to 3.5%.
- Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand peaked at 6% in February 2026 and was lowest at 2.9% in June 2026.
- Across the 11 months ending August 2026, Nielsen fell from 4th to 5th among market research companies in New Zealand.
How did search popularity change for New Zealand market research companies in August 2026?
6 changes
In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
In August 2026, Ipsos gained estimated Share of Search among market research companies in New Zealand, from 60.7% to 64%.
In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%.
In August 2026, Kantar lost estimated Share of Search among market research companies in New Zealand, from 24.3% to 19.8%.
In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.
In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.
How is Nielsen measured?
Brandwave collects information about searches that people make online using Nielsen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nielsen market research
- nielsen ratings
- nielsen research
- nielsen survey
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Is Nielsen your brand?
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