Nielsen vs Talbot Mills:Which is more popular by branded search in New Zealand?
In August 2026, Talbot Mills had more branded searches than Nielsen among market research companies in New Zealand. Talbot Mills was estimated to have 190 branded searches compared to Nielsen’s 140, and held a 4.7% Share of Search versus Nielsen’s 3.5%.
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Which is more popular in search, Nielsen or Talbot Mills?
Compare the market research and insights companies New Zealand brands commission. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Talbot Mills, Nielsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Talbot Mills | Nielsen | Horizon Research | Research First |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 25.4% | 13.6% | 4% | 5.3% | 3.1% | 1.5% |
| Nov 2025 | 60.4% | 21.1% | 6.8% | 3% | 3.5% | 4.1% | 1.1% |
| Dec 2025 | 55.1% | 18.6% | 13.7% | 2.7% | 4.2% | 3.8% | 1.9% |
| Jan 2026 | 53.5% | 20.3% | 8% | 2% | 4% | 1.7% | 10.6% |
| Feb 2026 | 55.9% | 24.4% | 7.9% | 2.2% | 6% | 1.9% | 1.6% |
| Mar 2026 | 63.4% | 18.6% | 5.3% | 4.8% | 5.1% | 1.8% | 1% |
| Apr 2026 | 57.5% | 16.8% | 13% | 6% | 4.3% | 1.4% | 1.1% |
| May 2026 | 53.6% | 24.1% | 10.4% | 5.6% | 4.2% | 1% | 1% |
| Jun 2026 | 58% | 25.6% | 6.9% | 4.4% | 2.9% | 1.1% | 1.1% |
| Jul 2026 | 60.7% | 24.3% | 4.5% | 4% | 4.3% | 1% | 1.3% |
| Aug 2026 | 64% | 19.8% | 5.7% | 4.7% | 3.5% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Nielsen and Talbot Mills comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Talbot Mills took it in April 2026, Nielsen took it in July 2026, Talbot Mills took it in August 2026.
- Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand moved from 4% to 4.7%, and its estimated monthly branded searches moved from 130 to 190.
How did search popularity change for New Zealand market research companies in August 2026?
2 changes
In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Nielsen’s and Talbot Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nielsen
4 branded search terms
- nielsen market research
- nielsen ratings
- nielsen research
- nielsen survey
Talbot Mills
2 branded search terms
- talbot mills
- talbot mills research
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.