Horizon Research vs Nielsen:Which is more popular by branded search in New Zealand?
In August 2026, Nielsen had more branded searches than Horizon Research among market research companies in New Zealand. Nielsen was estimated to have 140 branded searches compared to Horizon Research’s 50, and held a 3.5% Share of Search versus Horizon Research’s 1.2%.
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Which is more popular in search, Horizon Research or Nielsen?
Compare the market research and insights companies New Zealand brands commission. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nielsen, Horizon Research. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Talbot Mills | Nielsen | Horizon Research | Research First |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 25.4% | 13.6% | 4% | 5.3% | 3.1% | 1.5% |
| Nov 2025 | 60.4% | 21.1% | 6.8% | 3% | 3.5% | 4.1% | 1.1% |
| Dec 2025 | 55.1% | 18.6% | 13.7% | 2.7% | 4.2% | 3.8% | 1.9% |
| Jan 2026 | 53.5% | 20.3% | 8% | 2% | 4% | 1.7% | 10.6% |
| Feb 2026 | 55.9% | 24.4% | 7.9% | 2.2% | 6% | 1.9% | 1.6% |
| Mar 2026 | 63.4% | 18.6% | 5.3% | 4.8% | 5.1% | 1.8% | 1% |
| Apr 2026 | 57.5% | 16.8% | 13% | 6% | 4.3% | 1.4% | 1.1% |
| May 2026 | 53.6% | 24.1% | 10.4% | 5.6% | 4.2% | 1% | 1% |
| Jun 2026 | 58% | 25.6% | 6.9% | 4.4% | 2.9% | 1.1% | 1.1% |
| Jul 2026 | 60.7% | 24.3% | 4.5% | 4% | 4.3% | 1% | 1.3% |
| Aug 2026 | 64% | 19.8% | 5.7% | 4.7% | 3.5% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Horizon Research and Nielsen comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Horizon Research took it in November 2025, Nielsen took it in December 2025.
- Across the 11 months ending August 2026, Horizon Research’s estimated Share of Search among market research companies in New Zealand moved from 3.1% to 1.2%, and its estimated monthly branded searches moved from 100 to 50.
- Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for New Zealand market research companies in August 2026?
3 changes
In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.
In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Horizon Research’s and Nielsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horizon Research
4 branded search terms
- horizon research
- horizon research nz
- horizon research survey
- horizonresearch
Nielsen
4 branded search terms
- nielsen market research
- nielsen ratings
- nielsen research
- nielsen survey
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.