Brandwave

Nielsen vs Perceptive:Which is more popular?

In September 2026, Nielsen had more branded searches than Perceptive among market research companies in New Zealand. Nielsen had about 110 branded searches, while Perceptive had 60. Nielsen made up 2.6% of all market research company searches we track, and Perceptive accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about market research companies, Perceptive appeared in two of the five answers and Nielsen in none.

Among market research companies in New Zealand in September 2026

Who do people search for more?

Nielsen, about 83% more searches than Perceptive

Nielsen 110 searchesPerceptive 60 searches

Who does AI mention more?

Perceptive, mentioned in 2 of 5 answers, Nielsen in 0

Perceptive in 2 of 5Nielsen in 0 of 5

Who does AI recommend more?

Perceptive, the only one of the two named

Perceptive first in 2Nielsen never named

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Top market research companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Perceptive was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nielsen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kantar1st
  2. Ipsos2nd
  3. NielsenIQ3rd
  4. Perceptive3rd
  5. Research First5th
  6. Verian–
  7. Talbot Mills–
  8. Nielsen–
  9. Horizon Research–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kantar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ipsos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NielsenIQ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perceptive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Research First1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talbot Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nielsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Horizon Research0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about market research companies

5 answers

  • Asked ChatGPT

    “Which market research company should I hire in New Zealand?”

    1. 1Kantar
    2. 2Research First

  • Asked ChatGPT

    “What are the best market research companies in New Zealand?”

    1. 1Kantar
    2. 2Perceptive

  • Asked ChatGPT

    “What's the best market research company in New Zealand for customer insights?”

    1. 1Kantar
    2. 2Ipsos
    3. 3Perceptive

  • Searched Google, AI Overview

    “market research companies”

    1. 1Ipsos
    2. 2Kantar
    3. 3NielsenIQ

  • Searched Google, AI Overview

    “best market research company”

    1. 1Kantar
    2. 2NielsenIQ

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nielsen or Perceptive more popular in search?

This chart shows how often people search Google for Nielsen and Perceptive by name. Each line represents a brand's share of searches for all nine market research companies we track, month by month, from searches in New Zealand.

Nielsen and Perceptive among market research companies in New Zealand, by month

Share of searches by month for Nielsen, Perceptive. The figures are in the table below the chart.

View monthly share of searches table
MonthIpsosNielsenIQKantarVerianTalbot MillsNielsenPerceptiveResearch FirstHorizon Research
Oct 202537.5%23.1%15.4%9.3%4.2%4.2%1.6%1.6%3.2%
Nov 202548.6%20.6%12.6%5.1%3.1%3.1%1.7%1.1%4%
Dec 202547.2%19.5%11%8.5%2.8%3.7%1.6%2%3.7%
Jan 202645.9%19.9%9.1%5.7%2%3%2%10.8%1.4%
Feb 202652.5%17.1%11.8%6.1%2.5%5.7%0.71%1.8%1.8%
Mar 202654.2%19%10.3%3.7%5%4.2%0.79%1.1%1.6%
Apr 202648.9%17%10.1%10.3%6.3%3.7%1.4%1.1%1.1%
May 202647%15.5%17.2%7.9%6%3.6%0.86%1.1%0.86%
Jun 202652.2%14.3%17.7%5.1%4.9%2.7%0.97%1.2%0.97%
Jul 202652.4%16.4%16.4%3.1%4.5%3.9%1.1%1.4%0.84%
Aug 202653.3%18%12.8%4.8%4.8%3%1.3%1.3%1%
Sep 202653.9%17%15.1%4.5%3.8%2.6%1.4%1.2%0.47%

How has the Nielsen and Perceptive comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand market research companies in September 2026?

2 changes

  1. Estimated monthly branded searches for Perceptive in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.

  2. Estimated monthly branded searches for Nielsen in New Zealand fell 15.4% over 12 measured months, from 130 to 110 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nielsen’s and Perceptive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nielsen

3 branded search terms

  • nielsen market research
  • nielsen research
  • nielsen survey

Perceptive

2 branded search terms

  • perceptive nz
  • perceptive research

How the Brand Demand Index is measured

Other head-to-heads among market research companies

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