Ipsos vs NielsenIQ:Which is more popular?
In September 2026, Ipsos had more branded searches than NielsenIQ among market research companies in New Zealand. Ipsos had about 2,280 branded searches, while NielsenIQ had 720. Ipsos made up 53.9% of all market research company searches we track, and NielsenIQ accounted for 17%. When we asked ChatGPT and Google AI Overviews about market research companies, Ipsos and NielsenIQ each appeared in two of the five answers. Ipsos was mentioned before NielsenIQ in two out of three answers that named either.
Who do people search for more?
Ipsos, about 3 searches for every 1 for NielsenIQ
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Ipsos, named ahead of NielsenIQ in 2 of 3 answers
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Top market research companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ipsos was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NielsenIQ was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ipsos was listed before NielsenIQ in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kantar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ipsos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NielsenIQ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perceptive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Research First1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Verian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Talbot Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nielsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Horizon Research0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research companies
5 answers
Asked ChatGPT
“Which market research company should I hire in New Zealand?”
Asked ChatGPT
“What are the best market research companies in New Zealand?”
Asked ChatGPT
“What's the best market research company in New Zealand for customer insights?”
Searched Google, AI Overview
“market research companies”
Searched Google, AI Overview
“best market research company”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ipsos or NielsenIQ more popular in search?
This chart shows how often people search Google for Ipsos and NielsenIQ by name. Each line represents a brand's share of searches for all nine market research companies we track, month by month, from searches in New Zealand.
Share of searches by month for Ipsos, NielsenIQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ipsos | NielsenIQ | Kantar | Verian | Talbot Mills | Nielsen | Perceptive | Research First | Horizon Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 23.1% | 15.4% | 9.3% | 4.2% | 4.2% | 1.6% | 1.6% | 3.2% |
| Nov 2025 | 48.6% | 20.6% | 12.6% | 5.1% | 3.1% | 3.1% | 1.7% | 1.1% | 4% |
| Dec 2025 | 47.2% | 19.5% | 11% | 8.5% | 2.8% | 3.7% | 1.6% | 2% | 3.7% |
| Jan 2026 | 45.9% | 19.9% | 9.1% | 5.7% | 2% | 3% | 2% | 10.8% | 1.4% |
| Feb 2026 | 52.5% | 17.1% | 11.8% | 6.1% | 2.5% | 5.7% | 0.71% | 1.8% | 1.8% |
| Mar 2026 | 54.2% | 19% | 10.3% | 3.7% | 5% | 4.2% | 0.79% | 1.1% | 1.6% |
| Apr 2026 | 48.9% | 17% | 10.1% | 10.3% | 6.3% | 3.7% | 1.4% | 1.1% | 1.1% |
| May 2026 | 47% | 15.5% | 17.2% | 7.9% | 6% | 3.6% | 0.86% | 1.1% | 0.86% |
| Jun 2026 | 52.2% | 14.3% | 17.7% | 5.1% | 4.9% | 2.7% | 0.97% | 1.2% | 0.97% |
| Jul 2026 | 52.4% | 16.4% | 16.4% | 3.1% | 4.5% | 3.9% | 1.1% | 1.4% | 0.84% |
| Aug 2026 | 53.3% | 18% | 12.8% | 4.8% | 4.8% | 3% | 1.3% | 1.3% | 1% |
| Sep 2026 | 53.9% | 17% | 15.1% | 4.5% | 3.8% | 2.6% | 1.4% | 1.2% | 0.47% |
How has the Ipsos and NielsenIQ comparison changed over the last 12 months?
3 findings
- Ipsos was ahead of NielsenIQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ipsos’ share of searches among market research companies in New Zealand moved from 37.5% to 53.9%, and its estimated monthly branded searches moved from 1.2K to 2.3K.
- Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies in New Zealand moved from 23.1% to 17%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand market research companies in September 2026?
2 changes
In September 2026, Ipsos gained share of searches among market research companies in New Zealand, from 53.3% to 53.9%.
In September 2026, NielsenIQ lost share of searches among market research companies in New Zealand, from 18% to 17%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Ipsos’ and NielsenIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among market research companies
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