Brandwave

How popular isMortein in search?

In August 2026, there were an estimated 1.1K branded searches for Mortein in New Zealand which is down 46.9% over the last 11 months. Mortein holds 90.2% estimated Share of Search among New Zealand insect spray brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Mortein90.2%
  2. Raid7.3%
  3. Baygon1.6%
  4. Ripcord0.81%
Mortein website (opens in a new tab)

Follow Mortein and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which insect spray brands compete with Mortein?

Mortein against insect spray brands in New Zealand, by month

Share of Search by month for Mortein, Raid. The figures are in the table below the chart.

View monthly share of search table
MonthMorteinRaidBaygonRipcord
Oct 202590.1%7.3%1.7%0.86%
Nov 202591.7%7%0.78%0.52%
Dec 202592.1%6.1%1%0.81%
Jan 202691%7.6%0.37%0.93%
Feb 202690.2%8.1%0.5%1.3%
Mar 202691.5%6.4%0.8%1.3%
Apr 202690.6%7.7%0.85%0.85%
May 202692.3%5.1%1.9%0.64%
Jun 202688.5%8.8%2.7%0%
Jul 202691.7%6.7%0.83%0.83%
Aug 202690.2%7.3%1.6%0.81%
Sep 2026————

  1. 1.Mortein

    90.2%

    held 1st · 1.1K estimated branded searches · +0.91% vs prior month · -1.4 points

  2. 2.Raid

    7.3%

    held 2nd · 90 estimated branded searches · +12.5% vs prior month · +0.7 points

  3. 3.Baygon

    1.6%

    held 3rd · 20 estimated branded searches · +100% vs prior month · +0.8 points

  4. 4.Ripcord

    0.81%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mortein and its closest rivals

How has branded search demand for Mortein changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mortein in New Zealand fell from 2.1K to 1.1K.
  • Across the 11 months ending August 2026, Mortein’s estimated Share of Search among insect spray brands in New Zealand peaked at 92.3% in May 2026 and was lowest at 88.5% in June 2026.

How did search popularity change for New Zealand insect spray brands in August 2026?

  1. In August 2026, Baygon gained estimated Share of Search among insect spray brands in New Zealand, from 0.83% to 1.6%.

  2. In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%.

  3. In August 2026, Mortein lost estimated Share of Search among insect spray brands in New Zealand, from 91.7% to 90.2%.

  4. Estimated monthly branded searches for Ripcord in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Mortein measured?

Brandwave collects information about searches that people make online using Mortein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • mortein
  • mortein ant
  • mortein auto spray
  • mortein barrier spray
  • mortein bomb
  • mortein bug bomb
  • mortein bug spray
  • mortein cockroach
  • mortein cockroach bait
  • mortein com au
  • mortein control bomb
  • mortein fast knockdown multi insect killer
  • mortein flea bomb
  • mortein fly spray
  • mortein fly spray refill
  • mortein naturgard
  • mortein near me
  • mortein nz
  • mortein online
  • mortein powergard
  • mortein powergard flea & crawling insect control bomb
  • mortein refill
  • mortein repellent
  • mortein spray
  • mortein spray refill

Do you work for Mortein? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mortein your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record