Brandwave

Insect spray brands in New Zealand:Which brands are most popular in search?

In August 2026, Mortein was the most searched among insect spray brands in New Zealand, with an estimated 1.1K branded searches and 90.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mortein90.2%
  2. Raid7.3%
  3. Baygon1.6%
  4. Ripcord0.81%

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Share of SearchLeaderboard

Compare the fly, ant and cockroach spray brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among insect spray brands in New Zealand, by month

Share of Search by month for Mortein, Raid. The figures are in the table below the chart.

View monthly share of search table
MonthMorteinRaidBaygonRipcord
Oct 202590.1%7.3%1.7%0.86%
Nov 202591.7%7%0.78%0.52%
Dec 202592.1%6.1%1%0.81%
Jan 202691%7.6%0.37%0.93%
Feb 202690.2%8.1%0.5%1.3%
Mar 202691.5%6.4%0.8%1.3%
Apr 202690.6%7.7%0.85%0.85%
May 202692.3%5.1%1.9%0.64%
Jun 202688.5%8.8%2.7%0%
Jul 202691.7%6.7%0.83%0.83%
Aug 202690.2%7.3%1.6%0.81%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Mortein

    90.2%

    held 1st · 1.1K estimated branded searches · +0.91% vs prior month · -1.4 points

  2. 2.Raid

    7.3%

    held 2nd · 90 estimated branded searches · +12.5% vs prior month · +0.7 points

  3. 3.Baygon

    1.6%

    held 3rd · 20 estimated branded searches · +100% vs prior month · +0.8 points

  4. 4.Ripcord

    0.81%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among insect spray brands in New Zealand?

In August 2026, Mortein was the most searched among insect spray brands in New Zealand, with an estimated 1.1K branded searches and 90.2% estimated Share of Search within this set. Raid is in 2nd place, 82.9 percentage points behind at 7.3% Share of Search.

New Zealand insect spray brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mortein90.1% → 90.2%92.3%May 202688.5%Jun 20261st
Raid7.3%8.8%Jun 20265.1%May 20262nd
Baygon1.7% → 1.6%2.7%Jun 20260.37%Jan 20263rd
Ripcord0.86% → 0.81%1.3%Mar 20260%Jun 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mortein’s estimated Share of Search among insect spray brands in New Zealand peaked at 92.3% in May 2026 and was lowest at 88.5% in June 2026.
  • Across the 11 months ending August 2026, Raid’s estimated Share of Search among insect spray brands in New Zealand peaked at 8.8% in June 2026 and was lowest at 5.1% in May 2026.
  • Across the 11 months ending August 2026, Baygon’s estimated Share of Search among insect spray brands in New Zealand peaked at 2.7% in June 2026 and was lowest at 0.37% in January 2026.
  • Across the 11 months ending August 2026, Ripcord’s estimated Share of Search among insect spray brands in New Zealand peaked at 1.3% in March 2026 and was lowest at 0% in June 2026.
  • Across the 11 months ending August 2026, Mortein, Raid, Baygon and Ripcord held steady: their estimated Share of Search among insect spray brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand insect spray brands in August 2026?

  1. In August 2026, Baygon gained estimated Share of Search among insect spray brands in New Zealand, from 0.83% to 1.6%.

  2. In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%.

  3. In August 2026, Mortein lost estimated Share of Search among insect spray brands in New Zealand, from 91.7% to 90.2%.

  4. Estimated monthly branded searches for Ripcord in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

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