How popular isBaygon in search?
In August 2026, there were an estimated 20 branded searches for Baygon in New Zealand which is down 50% over the last 11 months. Baygon holds 1.6% estimated Share of Search among New Zealand insect spray brands and is ranked 3rd of 4 competitors for search popularity.
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Which insect spray brands compete with Baygon?
Share of Search by month for Mortein, Raid, Baygon. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortein | Raid | Baygon | Ripcord |
|---|---|---|---|---|
| Oct 2025 | 90.1% | 7.3% | 1.7% | 0.86% |
| Nov 2025 | 91.7% | 7% | 0.78% | 0.52% |
| Dec 2025 | 92.1% | 6.1% | 1% | 0.81% |
| Jan 2026 | 91% | 7.6% | 0.37% | 0.93% |
| Feb 2026 | 90.2% | 8.1% | 0.5% | 1.3% |
| Mar 2026 | 91.5% | 6.4% | 0.8% | 1.3% |
| Apr 2026 | 90.6% | 7.7% | 0.85% | 0.85% |
| May 2026 | 92.3% | 5.1% | 1.9% | 0.64% |
| Jun 2026 | 88.5% | 8.8% | 2.7% | 0% |
| Jul 2026 | 91.7% | 6.7% | 0.83% | 0.83% |
| Aug 2026 | 90.2% | 7.3% | 1.6% | 0.81% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.2% | 1.1K | +0.91% | -1.4 points | |
| 2, held 2nd | 7.3% | 90 | +12.5% | +0.7 points | |
| 3, held 3rd | 1.6% | 20 | +100% | +0.8 points | |
| 4, held 4th | 0.81% | 10 | 0% | 0 points |
1.
Mortein90.2%
held 1st · 1.1K estimated branded searches · +0.91% vs prior month · -1.4 points
2.
Raid7.3%
held 2nd · 90 estimated branded searches · +12.5% vs prior month · +0.7 points
3.Baygon
1.6%
held 3rd · 20 estimated branded searches · +100% vs prior month · +0.8 points
4.
Ripcord
0.81%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Baygon and its closest rivals
How has branded search demand for Baygon changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Baygon in New Zealand fell from 40 to 20.
- Across the 11 months ending August 2026, Baygon’s estimated Share of Search among insect spray brands in New Zealand peaked at 2.7% in June 2026 and was lowest at 0.37% in January 2026.
How did search popularity change for New Zealand insect spray brands in August 2026?
4 changes
In August 2026, Baygon gained estimated Share of Search among insect spray brands in New Zealand, from 0.83% to 1.6%.
In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%.
In August 2026, Mortein lost estimated Share of Search among insect spray brands in New Zealand, from 91.7% to 90.2%.
Estimated monthly branded searches for Ripcord in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How is Baygon measured?
Brandwave collects information about searches that people make online using Baygon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- baygon ant
- baygon cockroach
- baygon fly spray
- baygon insect spray
- baygon spray
Do you work for Baygon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Baygon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.