Baygon vs Mortein:Which is more popular by branded search in New Zealand?

Name: Baygon vs Mortein: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Mortein had more branded searches than Baygon among insect spray brands in New Zealand. Mortein was estimated to have 1.1K branded searches compared to Baygon’s 20, and held a 90.2% Share of Search versus Baygon’s 1.6%.

Share of Search among insect spray brands in New Zealand in August 2026Which is more popular in search, Baygon or Mortein?

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Which is more popular in search, Baygon or Mortein?

Compare the fly, ant and cockroach spray brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baygon and Mortein among insect spray brands in New Zealand, by month

Month	Mortein	Raid	Baygon	Ripcord
Oct 2025	90.1%	7.3%	1.7%	0.86%
Nov 2025	91.7%	7%	0.78%	0.52%
Dec 2025	92.1%	6.1%	1%	0.81%
Jan 2026	91%	7.6%	0.37%	0.93%
Feb 2026	90.2%	8.1%	0.5%	1.3%
Mar 2026	91.5%	6.4%	0.8%	1.3%
Apr 2026	90.6%	7.7%	0.85%	0.85%
May 2026	92.3%	5.1%	1.9%	0.64%
Jun 2026	88.5%	8.8%	2.7%	0%
Jul 2026	91.7%	6.7%	0.83%	0.83%
Aug 2026	90.2%	7.3%	1.6%	0.81%
Sep 2026	—	—	—	—

How has the Baygon and Mortein comparison changed over the last 12 months?

3 findings

Mortein was ahead of Baygon in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Baygon’s estimated Share of Search among insect spray brands in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 40 to 20.
Across the 11 months ending August 2026, Mortein’s estimated Share of Search among insect spray brands in New Zealand moved from 90.1% to 90.2%, and its estimated monthly branded searches moved from 2.1K to 1.1K.

How did search popularity change for New Zealand insect spray brands in August 2026?

2 changes

In August 2026, Baygon gained estimated Share of Search among insect spray brands in New Zealand, from 0.83% to 1.6%.
In August 2026, Mortein lost estimated Share of Search among insect spray brands in New Zealand, from 91.7% to 90.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Baygon’s and Mortein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.