Mortein vs Raid:Which is more popular by branded search in New Zealand?
In August 2026, Mortein had more branded searches than Raid among insect spray brands in New Zealand. Mortein was estimated to have 1.1K branded searches compared to Raid’s 90, and held a 90.2% Share of Search versus Raid’s 7.3%.
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Which is more popular in search, Mortein or Raid?
Compare the fly, ant and cockroach spray brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortein, Raid. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortein | Raid | Baygon | Ripcord |
|---|---|---|---|---|
| Oct 2025 | 90.1% | 7.3% | 1.7% | 0.86% |
| Nov 2025 | 91.7% | 7% | 0.78% | 0.52% |
| Dec 2025 | 92.1% | 6.1% | 1% | 0.81% |
| Jan 2026 | 91% | 7.6% | 0.37% | 0.93% |
| Feb 2026 | 90.2% | 8.1% | 0.5% | 1.3% |
| Mar 2026 | 91.5% | 6.4% | 0.8% | 1.3% |
| Apr 2026 | 90.6% | 7.7% | 0.85% | 0.85% |
| May 2026 | 92.3% | 5.1% | 1.9% | 0.64% |
| Jun 2026 | 88.5% | 8.8% | 2.7% | 0% |
| Jul 2026 | 91.7% | 6.7% | 0.83% | 0.83% |
| Aug 2026 | 90.2% | 7.3% | 1.6% | 0.81% |
| Sep 2026 | — | — | — | — |
How has the Mortein and Raid comparison changed over the last 12 months?
3 findings
- Mortein was ahead of Raid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mortein’s estimated Share of Search among insect spray brands in New Zealand moved from 90.1% to 90.2%, and its estimated monthly branded searches moved from 2.1K to 1.1K.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among insect spray brands in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 170 to 90.
How did search popularity change for New Zealand insect spray brands in August 2026?
2 changes
In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%.
In August 2026, Mortein lost estimated Share of Search among insect spray brands in New Zealand, from 91.7% to 90.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mortein’s and Raid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortein
25 branded search terms
- mortein
- mortein ant
- mortein auto spray
- mortein barrier spray
- mortein bomb
- mortein bug bomb
- mortein bug spray
- mortein cockroach
- mortein cockroach bait
- mortein com au
- mortein control bomb
- mortein fast knockdown multi insect killer
- mortein flea bomb
- mortein fly spray
- mortein fly spray refill
- mortein naturgard
- mortein near me
- mortein nz
- mortein online
- mortein powergard
- mortein powergard flea & crawling insect control bomb
- mortein refill
- mortein repellent
- mortein spray
- mortein spray refill
Raid
4 branded search terms
- raid ant
- raid cockroach
- raid fly spray
- raid insect spray
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