Brandwave

How popular isMidas?

In September 2026, people searched for Midas by name about 50 times in New Zealand, a 44.4% decrease from the previous year. These searches made up 0.05% of all New Zealand WOF and car servicing chain searches, placing Midas sixth out of six chains. When we asked both ChatGPT and Google AI Overviews about WOF and car servicing chains, Midas appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Midas is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. VTNZShare of searches 76.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Tony's Tyre & Auto CareShare of searches 10.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AA Auto CentreShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Pit StopShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. MidasShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top WOF and car servicing chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Midas is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AA Auto Centre1st
  2. VTNZ2nd
  3. Midas3rd
  4. Pit Stop4th
  5. Tony's Tyre & Auto Care–
  6. VINZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VTNZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AA Auto Centre3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Stop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tony's Tyre & Auto Care0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VINZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about WOF and car servicing chains

5 answers

  • Asked ChatGPT

    “Which WOF and car servicing chain should I book in New Zealand?”

    1. 1AA Auto Centre
    2. 2VTNZ
    3. 3Midas

  • Asked ChatGPT

    “What are the best WOF and car servicing chains in New Zealand?”

    1. 1VTNZ
    2. 2AA Auto Centre
    3. 3Pit Stop
    4. 4Midas

  • Asked ChatGPT

    “What's the best WOF and car servicing chain in New Zealand for a car service?”

    1. 1AA Auto Centre
    2. 2VTNZ
    3. 3Midas

  • Searched Google, AI Overview

    “warrant of fitness nz”

    1. 1VTNZ

  • Searched Google, AI Overview

    “book car service”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Which WOF and car servicing chains compete with Midas?

    Midas against WOF and car servicing chains in New Zealand, by month

    Share of searches by month for VTNZ, Tony's Tyre & Auto Care, AA Auto Centre, Midas. The figures are in the table below the chart.

    View monthly share of searches table
    MonthVTNZTony's Tyre & Auto CareAA Auto CentrePit StopVINZMidas
    Oct 202576.6%9.8%10.8%1.7%0.93%0.06%
    Nov 202573.6%10.3%13%2.1%0.93%0.04%
    Dec 202571.5%10.6%15.2%1.6%1.1%0.09%
    Jan 202671.1%10.6%15.4%1.6%1.1%0.15%
    Feb 202671.2%10.7%15.3%1.6%1.1%0.09%
    Mar 202671.1%11.5%14.4%1.9%1%0.11%
    Apr 202673%11.8%12.3%1.9%0.98%0.11%
    May 202675.4%11.5%10%1.8%0.98%0.17%
    Jun 202674.8%12.3%9.9%1.8%0.96%0.1%
    Jul 202677.6%11.1%9%1.4%0.88%0.06%
    Aug 202676%11.5%9.9%1.5%0.98%0.06%
    Sep 202676.5%10.3%10%1.8%1.3%0.05%

    1. 1.VTNZ

      76.5%

      Held 1st. 79.9K estimated branded searches, -0.35% vs prior month. Share +0.5 points.

    2. 2.Tony's Tyre & Auto Care

      10.3%

      Held 2nd. 10.7K estimated branded searches, -11.8% vs prior month. Share -1.2 points.

    3. 3.AA Auto Centre

      10%

      Held 3rd. 10.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.Pit Stop

      1.8%

      Held 4th. 1.9K estimated branded searches, +19.1% vs prior month. Share +0.3 points.

    5. 5.VINZ

      1.3%

      Held 5th. 1.3K estimated branded searches, +28.2% vs prior month. Share +0.3 points.

    6. 6.Midas

      0.05%

      Held 6th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.

    Compare popularity between Midas and its closest rivals

    Every comparison with Midas

    5 comparisons

    How has branded search demand for Midas changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Midas in New Zealand fell from 90 to 50.
    • Across the 12 months ending September 2026, Midas’ share of searches among WOF and car servicing chains in New Zealand held steady, from 0.06% to 0.05%.

    How did search popularity change for New Zealand WOF and car servicing chains in September 2026?

    5 changes

    1. In September 2026, VTNZ gained share of searches among WOF and car servicing chains in New Zealand, from 76% to 76.5%.

    2. In September 2026, Tony's Tyre & Auto Care lost share of searches among WOF and car servicing chains in New Zealand, from 11.5% to 10.3%.

    3. Estimated monthly branded searches for Midas in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

    4. Estimated monthly branded searches for AA Auto Centre in New Zealand fell 31.8% over 12 measured months, from 15.4K to 10.5K in September 2026.

    5. Estimated monthly branded searches for Pit Stop in New Zealand fell 20.2% over 12 measured months, from 2.4K to 1.9K in September 2026.

    How are Midas’ branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • midas car service
    • midas wof

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    How the Brand Demand Index is measured

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