AA Auto Centre vs Midas:Which is more popular by branded search in New Zealand?
In August 2026, AA Auto Centre had more branded searches than Midas among WOF and car servicing chains in New Zealand. AA Auto Centre was estimated to have 20.6K branded searches compared to Midas’ 700, and held a 15.2% Share of Search versus Midas’ 0.52%.
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Which is more popular in search, AA Auto Centre or Midas?
Compare the chains New Zealand drivers book for warrants of fitness, inspections and car servicing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AA Auto Centre, Midas. The figures are in the table below the chart.
View monthly share of search table
| Month | VTNZ | AA Auto Centre | Tony's Tyre & Auto Care | VINZ | Pit Stop | Midas |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 14.7% | 8.8% | 1% | 0.49% | 0.32% |
| Nov 2025 | 72.9% | 16.3% | 9% | 1% | 0.5% | 0.36% |
| Dec 2025 | 71% | 17.7% | 9.2% | 1.1% | 0.46% | 0.37% |
| Jan 2026 | 69.9% | 18.8% | 9.2% | 1.1% | 0.47% | 0.55% |
| Feb 2026 | 69.5% | 19% | 9.3% | 1.1% | 0.56% | 0.49% |
| Mar 2026 | 69.3% | 18.5% | 9.8% | 1.1% | 0.74% | 0.51% |
| Apr 2026 | 69.7% | 18% | 10% | 1% | 0.79% | 0.44% |
| May 2026 | 71.9% | 16.1% | 9.8% | 1.1% | 0.66% | 0.52% |
| Jun 2026 | 71.2% | 16.1% | 10.4% | 1% | 0.6% | 0.61% |
| Jul 2026 | 73.5% | 15% | 9.5% | 0.99% | 0.55% | 0.49% |
| Aug 2026 | 72.8% | 15.2% | 9.8% | 1.1% | 0.61% | 0.52% |
| Sep 2026 | — | — | — | — | — | — |
How has the AA Auto Centre and Midas comparison changed over the last 12 months?
3 findings
- AA Auto Centre was ahead of Midas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AA Auto Centre’s estimated Share of Search among WOF and car servicing chains in New Zealand moved from 14.7% to 15.2%, and its estimated monthly branded searches moved from 25.1K to 20.6K.
- Across the 11 months ending August 2026, Midas’ estimated Share of Search among WOF and car servicing chains in New Zealand moved from 0.32% to 0.52%, and its estimated monthly branded searches moved from 550 to 700.
How did search popularity change for New Zealand WOF and car servicing chains in August 2026?
2 changes
Estimated monthly branded searches for Midas in New Zealand rose 27.3% over 11 measured months, from 550 to 700 in August 2026.
Estimated monthly branded searches for AA Auto Centre in New Zealand fell 18% over 11 measured months, from 25.1K to 20.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AA Auto Centre’s and Midas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AA Auto Centre
9 branded search terms
- aa auto centre
- aa auto centre hobson street
- aa auto centre lower hutt
- aa auto centre lunn ave
- aa auto centre near me
- aa auto centre shirley
- aa auto centre st lukes
- aa co nz
- aaautocentre
Midas
4 branded search terms
- midas car service
- midas near me
- midas nz
- midas wof
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.