Midas vs VINZ:Which is more popular by branded search in New Zealand?
In August 2026, VINZ had more branded searches than Midas among WOF and car servicing chains in New Zealand. VINZ was estimated to have 1.4K branded searches compared to Midas’ 700, and held a 1.1% Share of Search versus Midas’ 0.52%.
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Which is more popular in search, Midas or VINZ?
Compare the chains New Zealand drivers book for warrants of fitness, inspections and car servicing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VINZ, Midas. The figures are in the table below the chart.
View monthly share of search table
| Month | VTNZ | AA Auto Centre | Tony's Tyre & Auto Care | VINZ | Pit Stop | Midas |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 14.7% | 8.8% | 1% | 0.49% | 0.32% |
| Nov 2025 | 72.9% | 16.3% | 9% | 1% | 0.5% | 0.36% |
| Dec 2025 | 71% | 17.7% | 9.2% | 1.1% | 0.46% | 0.37% |
| Jan 2026 | 69.9% | 18.8% | 9.2% | 1.1% | 0.47% | 0.55% |
| Feb 2026 | 69.5% | 19% | 9.3% | 1.1% | 0.56% | 0.49% |
| Mar 2026 | 69.3% | 18.5% | 9.8% | 1.1% | 0.74% | 0.51% |
| Apr 2026 | 69.7% | 18% | 10% | 1% | 0.79% | 0.44% |
| May 2026 | 71.9% | 16.1% | 9.8% | 1.1% | 0.66% | 0.52% |
| Jun 2026 | 71.2% | 16.1% | 10.4% | 1% | 0.6% | 0.61% |
| Jul 2026 | 73.5% | 15% | 9.5% | 0.99% | 0.55% | 0.49% |
| Aug 2026 | 72.8% | 15.2% | 9.8% | 1.1% | 0.61% | 0.52% |
| Sep 2026 | — | — | — | — | — | — |
How has the Midas and VINZ comparison changed over the last 12 months?
3 findings
- VINZ was ahead of Midas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Midas’ estimated Share of Search among WOF and car servicing chains in New Zealand moved from 0.32% to 0.52%, and its estimated monthly branded searches moved from 550 to 700.
- Across the 11 months ending August 2026, VINZ’s estimated Share of Search among WOF and car servicing chains in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches moved from 1.8K to 1.4K.
How did search popularity change for New Zealand WOF and car servicing chains in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Midas’ and VINZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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