Midas vs VTNZ:Which is more popular by branded search in New Zealand?
In August 2026, VTNZ had more branded searches than Midas among WOF and car servicing chains in New Zealand. VTNZ was estimated to have 98.3K branded searches compared to Midas’ 700, and held a 72.8% Share of Search versus Midas’ 0.52%.
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Which is more popular in search, Midas or VTNZ?
Compare the chains New Zealand drivers book for warrants of fitness, inspections and car servicing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VTNZ, Midas. The figures are in the table below the chart.
View monthly share of search table
| Month | VTNZ | AA Auto Centre | Tony's Tyre & Auto Care | VINZ | Pit Stop | Midas |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 14.7% | 8.8% | 1% | 0.49% | 0.32% |
| Nov 2025 | 72.9% | 16.3% | 9% | 1% | 0.5% | 0.36% |
| Dec 2025 | 71% | 17.7% | 9.2% | 1.1% | 0.46% | 0.37% |
| Jan 2026 | 69.9% | 18.8% | 9.2% | 1.1% | 0.47% | 0.55% |
| Feb 2026 | 69.5% | 19% | 9.3% | 1.1% | 0.56% | 0.49% |
| Mar 2026 | 69.3% | 18.5% | 9.8% | 1.1% | 0.74% | 0.51% |
| Apr 2026 | 69.7% | 18% | 10% | 1% | 0.79% | 0.44% |
| May 2026 | 71.9% | 16.1% | 9.8% | 1.1% | 0.66% | 0.52% |
| Jun 2026 | 71.2% | 16.1% | 10.4% | 1% | 0.6% | 0.61% |
| Jul 2026 | 73.5% | 15% | 9.5% | 0.99% | 0.55% | 0.49% |
| Aug 2026 | 72.8% | 15.2% | 9.8% | 1.1% | 0.61% | 0.52% |
| Sep 2026 | — | — | — | — | — | — |
How has the Midas and VTNZ comparison changed over the last 12 months?
3 findings
- VTNZ was ahead of Midas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Midas’ estimated Share of Search among WOF and car servicing chains in New Zealand moved from 0.32% to 0.52%, and its estimated monthly branded searches moved from 550 to 700.
- Across the 11 months ending August 2026, VTNZ’s estimated Share of Search among WOF and car servicing chains in New Zealand moved from 74.7% to 72.8%, and its estimated monthly branded searches moved from 128K to 98.3K.
How did search popularity change for New Zealand WOF and car servicing chains in August 2026?
2 changes
In August 2026, VTNZ lost estimated Share of Search among WOF and car servicing chains in New Zealand, from 73.5% to 72.8%.
Estimated monthly branded searches for Midas in New Zealand rose 27.3% over 11 measured months, from 550 to 700 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Midas’ and VTNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Midas
4 branded search terms
- midas car service
- midas near me
- midas nz
- midas wof
VTNZ
22 branded search terms
- vtnz
- vtnz botany
- vtnz car service
- vtnz co nz
- vtnz highbrook
- vtnz hours
- vtnz lichfield
- vtnz mount
- vtnz near me
- vtnz northwood
- vtnz nz
- vtnz onekawa
- vtnz online
- vtnz opening hours
- vtnz rego
- vtnz saturn place
- vtnz sunnybrae
- vtnz sylvia park
- vtnz thorndon
- vtnz westgate
- vtnz wof
- vtnz wof cost
Put your own brand in this comparison
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